WordPress is an extremely popular state-of-the art Open Source publishing platform and t5m have demonstrated just how it can be used to create market leading online video platforms. The flexibility, time to market and robustness of their WordPress-based platform makes it an exciting new way of creating a feature rich video site.
London, UK (PRWEB) December 21, 2008
Today, t5m (The 5th Medium Ltd - http://www.t5m.com) announced the launch of its London-based content studio which co-produces interview-based, factual entertainment content in partnership with events, celebrities, charities, venues and brands. t5m's studio focuses on producing exclusive in-depth profiles with world famous personalities, and backstage 'beyond the red carpet' interviews at some of the biggest events in the UK. Unlike traditional production businesses focused on the 'one-to-many' world of broadcast, t5m specialises in producing and syndicating short-form interactive HD content of 3-5 minutes in length, edited specifically for Internet viewing. t5m works closely with brand sponsors during production to ensure they engage their target audience, convert that interest into leads and then have visibility of the results across its global network of syndication partners.
Helen Farrier, European PR Manager, Samsung Electronics Europe comments:
"t5m did a fantastic job at our recent Samsung Pink Ribbon Ball. Our goal was to come away from the event with some content of lasting value, which captured the excitement of the night while raising awareness for the important work that Samsung is doing for breast cancer awareness. t5m helped us achieve this goal and we look forward to working with them again in the future."
With a worsening economic climate and broad adoption of digital video recorders, traditional TV advertising is facing a significant challenge. Budgets are now being cut, but brands must still fight to win customers in competitive global markets. Brands and their agencies are looking for new cost effective ways to understand their users, engage them, and convert their interest into sales with a clear and measureable return on investment. The explosion in time spent watching video on the Internet and the sheer number of sites supporting video presents new ways to achieve this. Online branded entertainment (or ad-funded content) allows brands to target their audience by the kind of content they watch rather than where they watch it. The content is distributed with a brand's logo in the title sequence, and in some cases adjacent ad-units. It can extend to include deeper brand integration such as product placement and tagging of the content so viewers can interact with it by clicking on it.
t5m content studio offers brands a 'one stop shop' to create professionally produced HD content optimised specifically for the web; a new way to convert viewers into brand advocates. t5m has already produced over 300 hours of video content, including 100 in-depth profiles and over 20 events, already making it one of the leading UK providers of branded entertainment on the web. t5m's customised syndication service enables its content to reach millions of users, both online and on broadcast TV. It includes YouTube and many of the largest sites and networks - further details of these will be made available in future announcements.
Charlie Muirhead, Founder and CEO, comments, "t5m works closely with brands like Samsung to carefully develop the narrative for the content right from the onset of production. We then ensure branded five-second title bumpers and a 20 second post roll, with a call to action to engage users. In February, the new version of our video player will allow viewers to click directly on the content to enter competitions, buy products that are featured, or bookmark products on t5m.com to access later."
t5m's content studio goes beyond just content. Brands benefit from a complete turnkey solution that includes everything from booking talent and presenters to building customised video platforms for a client:
t5m content studio
All content co-produced with a partner (personality, charity, promoter, venue or brand)
Sponsorship sales and product placement
t5m works with partners to find the right sponsors and brands
Interactive video player
t5m's own video player is a widget and offers users selected quality
Multi-platform syndication network
Video sharing sites, specialised sites, broadcast TV, blogs, print, radio
Custom video platforms
In addition to syndicating the content, larger clients often want to set up their own video platform.
t5m has developed a reference platform (http://www.t5m.com) based on the market leading open source software platform WordPress.
Raanan Bar-Cohen, Vice President at Automatic, comments "WordPress is an extremely popular state-of-the art Open Source publishing platform and t5m have demonstrated just how it can be used to create market leading online video platforms. The flexibility, time to market and robustness of their WordPress-based platform makes it an exciting new way of creating a feature rich video site."
t5m is one of the world's leading producers of branded video entertainment for the web. t5m offers complete turnkey solutions including production, sponsorship sales, syndication, celebrity booking and complete video web platforms. t5m is headquartered in London, UK, and is registered as The 5th Medium Limited.
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