Tis the Season to Compare Prices

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Shopping comparison websites are helping holiday gift-givers save a bundle in this struggling economy.

Our merchants understand completely the stress and financial pressures that holiday shoppers are feeling this year, and they are poised and ready to provide those who visit ShopMania.com with the best prices on their holiday gifts that they possibly can.

With the holiday shopping season now in full swing, more and more bargain hunters are making use of shopping comparison websites to get the best deals this year as worries about the slowing economy continue to grow. That's according to Arthur Radulescu, CEO of ShopMania (http://www.shopmania.com).

Looking at findings from a recent survey of consumers' holiday shopping habits, 37 percent of the respondents said they would be using shopping comparison websites this year, while 55 percent said they expect to do a majority of their holiday buying somewhere online, up 10 percent from last year.

In addition, 71 percent of online consumers said they plan to spend less during the holidays, citing inflation and the worsening economy as reasons for doing so. Two-thirds plan to give "practical" gifts, which include cash, gas cards, gift certificates and other necessities.

"Because so many people are cutting back on their holiday spending and being more cautious this year, shopping comparison websites provide the easiest way to get the best possible prices on gifts from their list," Radulescu said. "These sites put the browsing, comparing of prices and the actual buying all in one convenient location from your own desktop."

ShopMania offers pricing comparisons on many of the most popular gift items for the holiday season, including televisions, DVD players, computers, video game consoles, digital cameras and mp3 and mp4 players, along with toys, jewelry and men's and women's apparel. In addition, visitors can find wines, fine chocolates, gift baskets and other last-minute items.

Shoppers can search by product category or by a specific brand, and view the site's more popular searches as well as product reviews from members.

Radulescu added, "Our merchants understand completely the stress and financial pressures that holiday shoppers are feeling this year, and they are poised and ready to provide those who visit ShopMania.com with the best prices on their holiday gifts that they possibly can."

About ShopMania:
As a leading innovator in shopping comparison technology, ShopMania caters to more than 100,000 registered users with more than four million unique visitors per month across 24 countries and 7,000 merchants offering 15 million products in dozens of popular categories. ShopMania is the best in the business when it comes to helping bargain hunters find the absolute best prices on the quality products they want most.

ShopMania offers its members several tools for finding the best deals on the Internet, including email pricing alerts, a ShopMania toolbar so users can shop directly from their own Internet browser, and a free "Build Your Own Store" feature. In November 2008, the website launched its own social shopping community (http://my.shopmania.com) where members can create a profile, upload photos, recommend their favorite products and brands, and find the perfect gift while finding that perfect match to go shopping with.

To learn more, visit http://www.ShopMania.com.

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MARK BROOKS