We hope to see many other colleges and sports teams following their lead.
Cambridge, MA (PRWEB) December 22, 2008
Syracuse won the football game. Notre Dame won the rally. And both universities contributed to a victory for Planet Earth.
During the month of November, Notre Dame and Syracuse took their football rivalry to Carbonrally.com for a friendly, engaging competition to help bring awareness to climate change and the need to reduce energy consumption - all in support of NBC's larger effort to encourage folks to "Green Your Routine" and NBC Sports' November 22nd airing of the Notre Dame vs. Syracuse football game. The game was also the first carbon-neutral football game hosted by Notre Dame.
Over 3,300 fans took personal energy-saving challenges that eliminated 85 tons of CO2 from the atmosphere - comparable in impact to switching-off electricity of about 80 homes for a month.
"Hats off to the creative folks at NBC for combining the spirit of college sports with environmental activism, and to the communities of Syracuse and Notre Dame for making this competition fun and impactful," said Jason Karas, founder of Carbonrally. "We hope to see many other colleges and sports teams following their lead."
Both teams used NBC Sports coverage, university websites, local press, and team invitations to build support. Notre Dame was particularly strong at tapping their national alumni and fan base, attracting "rallyers" from 47 states.
"The website competition provided a fun venue for the Notre Dame fan base to support the Fighting Irish and have a calculable environmental impact," said Notre Dame senior Lourdes Long. "The fact that our team consists of people from all over the country shows the national influence Notre Dame has, and can continue to use, to further sustainability education and awareness."
Fans on both sides took action across Carbonrally's 24 Carbon Challenges with recycling old cell phones, checking car tire pressure, and avoiding a few servings of meat being the most popular energy-saving commitments.
Melissa Cadwell from Syracuse's Office of Sustainability said: "As a charter member of the American College and University Presidents Climate Commitment, Syracuse University is committed to reducing its green house gas emissions. The challenges of the Carbonrally inspired our campus community to demonstrate their commitment to a sustainable campus in a fun and highly educational manner."
Based in Cambridge, MA, Carbonrally is a web platform offering individuals and groups a fun, simple and social way to conserve energy and have a measurable impact on climate change. Carbonrally publishes periodic science-based "challenges" which involve personal changes in behavior. The site enumerates the personal CO2 impacts associated with the challenges, and also reports combined scores for teams and the entire community. Through team play, Carbonrally provides a quick and easy program to engage people in collective energy and climate action. The service is free and available to participants 13 years and older.
About "Green is Universal
Launched in May 2007, "Green is Universal" is NBC Universal's ongoing green initiative dedicated to raising Green awareness, effecting positive change to the environment, and substantially greening its own operations.