Skweezer and JumpTap Partner to Enhance Mobile Search Experience

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Skweezer Technology to Provide Additional Mobile Web Content Optimization for JumpTap's Mobile Search Platform.

Skweezer, Inc., and JumpTap, the leading mobile search and advertising solutions provider, today announced that Skweezer's mobile content optimization technology is now available with JumpTap's mobile search implementations for top-tier wireless carriers.

JumpTap's mobile search platform and Skweezer's content mobilization technology are a powerful combination that raises the bar for the mobile search experience. JumpTap is committed to providing the best mobile search experience and Skweezer will be used to accelerate and optimize PC Web pages accessed from the search results.

"We were looking for a white label, carrier grade solution that we could easily integrate into our platform," said Adam Soroca, Chief Product Officer at JumpTap. "Skweezer met our high standard requirements as well as provided broad handset support and high quality rendering across popular handsets."

"While companies are still figuring out how to discover new mobile content, JumpTap has moved ahead of the pack to provide easy access to relevant content regardless of where it resides, including on-deck, off-deck, Internet, or mobile Web," said Kevin Perkins, CEO of Skweezer. "By using Skweezer technology, JumpTap can enhance the users' mobile search experience and generate more revenue for carriers."

JumpTap is using Skweezer Private Label, which is a carrier-grade solution that optimizes Web content for PDAs and cell phones. Skweezer is also available to the public by accessing the Skweezer portal at http://www.skweezer.com.

Skweezer has introduced many mobile browsing innovations and has won several awards in 2007, including a Gold Star in the Mobile Star Awards and Best Web Compression Service in the Smartphone and Pocket PC Magazine Best Software Awards. Skweezer is completely platform-independent and can be accessed from Pocket PC, Palm, MS Smartphone, Blackberry, iPhone, Symbian, PSP2, and WAP 2.0 compliant devices.

About JumpTap:
Reaching over 170 million mobile subscribers through partnerships with 18 mobile operators and numerous content publishers, JumpTap's comprehensive search and advertising solutions benefit the whole mobile Internet ecosystem: JumpTap enables carriers to maintain a strong, sustainable position in the mobile value chain, drives traffic and revenue opportunities to content publishers, and gives advertisers access to targeted customers. For more information, please visit http://www.jumptap.com.

About Skweezer, Inc.:
Skweezer, Inc. has been a key innovator of mobile content optimization technologies since 2001, creating award-winning solutions that have accelerated mobile Web adoption and consistently raised the bar in terms of users' expectations and feature development. Skweezer Ads, launched in 2004, provides publishers and ad networks with desktop and mobile ads through a single ad feed and includes Skweezer's optimization technology that automatically mobilizes site content for mobile visitors. Skweezer's scalable, time-tested "carrier grade" content optimization and converged advertising products are relied upon by some of the largest wireless operators, search engines, ad networks, and enterprises in the world.

On the Net: Skweezer company site: company.skweezer.com

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Monica Sato
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