How Dentists Can Benefit from the Plunge in TV and Radio Advertising Rates Due to the Recession

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Big Case Marketing, the global leader in marketing for dentists, dental marketing for the dental office, and dental case presentation for large cases, will present a free online telephone webinar for dentists, entitled "How Dentists Can Benefit from the Plunge in TV Ad Rates Due to the Recession" on January 8, 2009, to discuss the specific mistakes to avoid and give specific step by steps on how dentists can efficiently buy radio and TV airtime for maximum results and how to cut costs by at least 20%.

For dentists seeking to market for dental implant and reconstructive patients there has never been a better time to for dentists to market their services with TV and Radio advertising. As media revenues sink in every local market, representatives of newsprint, TV, and radio are beginning to negotiate rates and negotiate discounts heavily. For dentists that market now is the best time to save money and get more advertising while spending less. Big Case Marketing, the global leader in marketing for dentists, dental marketing for the dental office, and dental case presentation for large cases, will present a free online telephone webinar for dentists, entitled "How Dentists Can Benefit from the Plunge in TV Ad Rates Due to the Recession", on January 8, 2009, to discuss the specific mistakes to avoid and give specific step by steps on how dentists can efficiently buy radio and TV airtime for maximum results and how to cut costs by at least 20%.

Dr. James McAnally, CEO of Big Case Marketing and author of 'The Gloves Off Guide to the Biggest Marketing Secrets in Reconstructive Dentistry', states, "I've never seen a time in dentistry when dentists could negotiate advertising rates with discounts this deep in every major media. We're seeing small town media prices in even some of the largest advertising markets."

The January 9th telephone webinar forum, "How Dentists Can Benefit from the Plunge in TV Ad Rates Due to the Recession", will be recorded and the Audio and Video presentations will be available.

Dr. McAnally continues, "Dental marketing in these two venues is very seldom understood by most doctors which is one reason we provide a media buyer for our program members. At Big Case Marketing, we're making sure our member doctors get the best deals when they use the effective marketing tools we give them."

To attend the forum, dentists need a telephone line and a computer with internet access. To obtain an invitation to attend, instructions, and registration materials for the free telephone webinar forum "How Dentists Can Benefit from the Plunge in TV Ad Rates Due to the Recession", email info at bigcasemarketing dot com or call 1-206-601-6754.

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