Customers no longer base their purchasing decisions on the merit of a product, but on the quality of service and after sales care received. Therefore, by improving customer service within your business you will encourage repeat purchases and customer referrals.
(Vocus) December 24, 2008
DMC Software Solutions, an award winning Sage and Microsoft Gold Business Partner, are helping companies get the most from their existing clients with the effective use of Customer Relationship Management (CRM) software.
In the current economic climate many businesses are looking to reduce expenditure. When a cut back on spending occurs an organisation will inevitably look at more cost effective ways of generating revenue. To achieve this a change of organisational focus is required, shifting from acquiring new business to retaining existing business.
In order to effectively retain business an organistaion’s approach to customer service should be reconsidered. “Customers no longer base their purchasing decisions on the merit of a product, but on the quality of service and after sales care received. Therefore, by improving customer service within your business you will encourage repeat purchases and customer referrals.” says Mike Ramsay, Managing Director of DMC Software Solutions.
So, can CRM software really make a marked improvement on customer relations?
Originally CRM systems were designed exclusively to improve customer relationships by ensuring regular customer contact was made and that sales professionals organised their daily tasks more effectively. Although the principle is still the same the role of a CRM system within an organisation has changed dramatically transforming the concept of customer service.
CRM Software is more capable than ever of providing an excellent customer experience. Modern CRM solutions have a vast array of features to improve productivity, inter department communication and efficiency making good customer service easier than ever to achieve. However, with the complexity of CRM increasing it is essential for businesses to invest in training to ensure they get the most from their chosen solution.
DMC Software solutions provide a range CRM solutions and professional services. For more information on ACT!, Sage CRM, SalesLogix or Microsoft Dynamics CRM solutions please visit http://www.dmcsoftware.co.uk or call FREEPHONE 0800 652 2423 and speak to one of DMC’s specialist advisors.
For more information please contact Gemma Clements, Marketing Manager:
Tel: 01733 362120