CIM Claim Travel Consumers Are More Discerning

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The Chartered Institute of Marketing (CIM) claimed last week that the priority for travellers in the forthcoming season will be to get good value holidays and cheap deals. Not all travel companies are in agreement as to the impact of the credit crunch on the holiday travel industry. With 5% of Britons travelling abroad for Christmas, that means that approximately 3million will abandon the UK in favour of an alternative festive break this week. 3 million at least have not been afraid to book to go away despite the gloomy outlook for 2009.

the purchaser is becoming much more discerning

Not all travel companies are in agreement as to the impact of the credit crunch on the holiday travel industry. With 5% of Britons travelling abroad for Christmas, that means that approximately 3million will abandon the UK in favour of an alternative festive break this week. 3 million at least have not been afraid to book to go away despite the gloomy outlook for 2009.

Comments made last week by Ray Jones, spokesperson for the CIM that "the purchaser is becoming much more discerning" would also indicate that the CIM holds the view that consumers are looking at the quality of holiday as well as at the overall cost.

Some holiday travel companies believe that interesting exchange rates may soon play a significant part in influencing consumer choice as consumers may now start to consider currency exchange rates when costing up the price of a holiday. Whilst a holiday to Thailand might initially cost a lot more than a holiday to Greece, research will indicate that it is cheaper to eat and drink in Thailand and in actual fact consumers will be able to get more for their British pounds. It is really worth spending time to research such details and to truly compare like-for-like.

Adam Abadi of Only Exclusive Travel commented "with the current poor performance of the Pound against the Euro we have seen a big increase in Far Eastern enquiries. We have recently seen an increase in bookings from existing clients, and hope to attract even more new ones to our range of exclusive, luxury holidays. The range of enquiries we are receiving from new customers is showing us that consumers are presently more willing to consider a long-haul holiday destination such as Thailand because holiday money will simply go further once they get there.    In addition, consumers are concerned with the first class quality of the holiday we create for them and want to know that no matter where they go, they will be assured of the same exceptional quality".

Thailand is one of many exclusive locations Only Exclusive Travel offers to their clients where the accommodation and overall holiday experience is described as 'fit for a king'.

Only Exclusive Travel arrange tailor made luxury holidays, taking care of every last detail to ensure a completely stress free and perfectly smooth holiday experience.

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Adam Abadi
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