Beauty Bay the UK's Largest Pure Play e-Tailer Unveils Their New Website

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Based in Bury, Lancashire, and with a decade's experience of selling beauty products from top brands at competitive prices online, BeautyBay.com has risen over the past few years to become one of the major names in the online beauty retail sector.

BeautyBay.com is pleased to announce the redevelopment of their website which will allow one of the leading online retailers of premium beauty products to sell to even more customers and continue its growth into the New Year and beyond.

Based in Bury, Lancashire, and with a decade's experience of selling beauty products from top brands at competitive prices online, BeautyBay.com has risen over the past few years to become one of the major names in the online beauty retail sector.

The redevelopment of BeautyBay.com means it is now easier for those who like to look good to order their favourite beauty products from the comfort of their home and have it delivered direct to their door - wherever that may be. Customers can view prices and order in pound sterling, US dollars, Euros and Danish, Swedish and Norwegian kroner - helping to build a pan-European customer base for the business. Developed by leading online agency Rippleffect, the site allows customers to browse through BeautyBay.com's extensive range from leading brands such as Fudge, Gucci, Hugo Boss, Joop!, Benetton and Karl Lagerfeld at their leisure.

Through the redeveloped website visitors can pick products from the hair care, skin care, make-up, fragrances and Men's sections, or browse using their favourite brands. Customers can also read through an extensive catalogue of beauty advice, style guides and fashion suggestions, pick up hints and tips for getting the look of their favourite celebrity as well as seeing what other people are searching for.

Those with a passion for fashion are also able to pick up some very competitive discounts on their favourite items, by signing up to the BeautyBay.com email newsletter. The new site, and its combination of features, ensures that BeautyBay.com is well placed to attract new customers, both in the UK and abroad, and buck the trend of falling revenues in the retail sector.

BeautyBay.com was formerly known as FragranceBay.com and was one of the first UK online retailers in the beauty sector, emerging at the close of the last century. The site and its customer base has grown over the last ten years and is now one of the most established and successful retailers in its market.

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JJ Currie
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