Detroit (PRWEB) December 24, 2008
Airfoil Public Relations, http://www.airfoilpr.com, an independent public relations agency specializing in public relations and marketing communications for both leading and emerging companies, is pleased to announce solidThinking, a global industrial design/styling software company, to its client roster. solidThinking, http://www.solidthinking.com, was recently acquired by Michigan-based Altair Engineering, Inc., a leading, global provider of technology and services that empower client innovation and decision-making.
Airfoil's program for solidThinking initiated with a comprehensive media relations campaign around the acquisition news and the global launch of solidThinking's latest version 7.6 software for Windows and Mac users worldwide. On an ongoing basis, Airfoil will provide solidThinking media relations, speaking and awards program, and marketing communications strategy and counsel.
Airfoil is currently providing strategic counsel, social media outreach and event support for solidThinking's debut appearance at the Macworld Conference & Expo, Jan. 6-9, 2009 in San Francisco, and SolidWorks World 2009, Feb. 8-11, in Orlando.
"We're pleased to support such a progressive industrial design software company," said Rich Donley, APR, Airfoil Public Relations account director. "Our roots are in elevating awareness for companies with leading-edge technology capabilities, so the oportunity to work with an innovator like solidThinking is exciting."
solidThinking develops software that allows product designers to explore concepts for creations - from jewelry and electronic devices to furniture and yachts - and bring their ideas to life quickly, dramatically and cost-effectively. It is the only industrial design software available to run on both Mac OS and Windows. Recently acquired by Altair, a company with more than 20 years experience in product development and 3,000 corporate clients spanning a range of industries, solidThinking's objective is to increase adoption of its solution within the global industrial design community.
About Airfoil Public Relations, Inc. (http://www.airfoilpr.com)
Airfoil, with offices in Detroit and Mountain View, Calif., is an independent firm that specializes in marketing communications and high technology public relations for both emerging and established brands. Established in 2000, Airfoil was named Technology Agency of the Year by the Holmes Report; is ranked 10th among O'Dwyer's top 50 technology PR firms; and had been recognized by PR Week as one of its Top 100 PR firms. Airfoil was also a recipient of the PR Week Boutique PR Agency of the Year Honorable Mention. For more information about Airfoil Public Relations, please call 866.AIR.FOIL.
About solidThinking (http://www.solidthinking.com)
solidThinking, Inc. develops and markets industrial design/styling software that helps designers invent, explore and evaluate new ideas easily, rapidly and cost-effectively, without the limitations of traditional software. Using solidThinking's visualization interface, designers render and share photo-realistic images of their projects on the fly, from architecture and automobiles to electronic devices, jewelry, product packaging and yachts. solidThinking is a wholly owned subsidiary of Troy, Mich. (USA) based Altair Engineering, Inc. (http://www.altair.com).