Using Holiday Data and Analytics Effectively throughout the Year
Lititz, PA (PRWEB) December 24, 2008 -
Listrak, a leading email marketing solution provider based near Lancaster, PA, announced today that it is hosting a free online seminar Wednesday, January 14, at 1:00 pm EST. The webinar, entitled "Using Holiday Data and Analytics Effectively throughout the Year," features guest speakers Robin Temple and Billie Jo Waara from the marketing agency Lawrence and Schiller, along with Listrak's dynamic content expert Brent Shroyer. Participation is free and online registration is available here.
Participants will learn how to use the data generated by their holiday email marketing messages to keep subscribers engaged and interested throughout the year. The key to relevant emails is a segmented audience and targeted content and offers, and this webinar will teach attendees easy ways to achieve these goals. Targeted, individualized messages don't have to be labor-intensive to work and the presenters will demonstrate how quick and easy segmentation can be. The webinar focuses on:
- Easy ways to capture data dynamically
- Simple profiling techniques that will greatly enhance the relevancy of each message
- Quick segmentation tactics that improve subscribers' clickstream paths through your web site and increase conversion levels
- Basic dynamic content procedures that will give you the foundation and proficiency you need before tackling campaigns that are more advanced and complex
Listrak is a leading provider of hosted email marketing software that allows permission-based marketers to manage, send, track and grow their email marketing investment. It is dedicated to educating email and direct marketers on the latest email marketing best practices through its white papers, case studies, webinars, podcasts, and events. Listrak services clients, such as Daimler Chrysler, Motorola, L'Oreal, and the Islands of the Bahamas, from its Lititz, PA headquarters. Listrak was named the 2006 Small Business Technological Excellence Award winner by the Philadelphia Chamber of Commerce, the 2006 Emerging Business of the Year by the Central Penn Business Journal, a Top Fifty Fastest Growing Company in 2006 and 2005 by the Central Penn Business Journal, and the 2005 Growth Company of the Year by the Technology Council of Central PA. To learn more, visit http://www.listrak.com.