We are honored to have achieved this significant accomplishment
Columbus, Ohio (Vocus) December 23, 2008 –
Experience Columbus has gained official industry accreditation from the Destination Marketing Association International's Destination Marketing Accreditation Program (DMAP). This global credential joins Experience Columbus with an elite group of only 68 destination marketing organizations (DMOs) having met the rigorous standards of industry accreditation.
To become accredited, Experience Columbus successfully completed a comprehensive application process, requiring evidence of compliance with 54 mandatory standards and 33 voluntary standards. DMAP accreditation standards cover a wide variety of topics including governance, finance, management, human resources, technology, visitor services, group services, sales, communications, membership, brand management, destination development, research/market intelligence, innovation and stakeholder relationships.
According to Barry Biggar, CDME and DMAP Board Chair, “in earning the DMAP accreditation, Experience Columbus communicates to the entire community and the meeting professionals industry that they have attained a significant measure of excellence. By applying for and receiving DMAP accreditation, they have demonstrated a commitment to quality programs and services.”
“We are honored to have achieved this significant accomplishment,” said Paul Astleford, president and C.E.O. of Experience Columbus. “This is something both our members and partners can be proud to share in with us as well. We feel this accreditation further exemplifies our commitment to orchestrating a unique, positive and unparalleled experience for any and all visitors to Columbus.”
The accreditation, which began in November 2008 is valid for four years and came on the heels of Experience Columbus being named one of only eight DMO inductees into the 2008 Meetings & Conventions magazine Gold Awards Hall of Fame for repeatedly meeting and exceeding the high standards of their clients.
Experience Columbus is the destination sales and marketing organization for the Greater Columbus community. Formerly the Greater Columbus Convention and Visitors Bureau, Experience Columbus works with the Columbus community to create a competitive distinction in the visitor marketplace, attracting leisure visitors, conventions and meetings.