Northridge Interactive Delivers Groundbreaking CNNBC Viral Video Marketing Solution to Over 21 Million Online Viewers

Share Article

Northridge Interactive is proud to celebrate the joint success of the viral CNNBC election video. The viral video, lauded by some as "the most viral political video" of all time, was viewed over 21 million times in the three weeks surrounding the 2008 election.

The Northridge team was a pleasure to work with, responsive, quick, and most of all, great at what they do.

Northridge Interactive, the interactive marketing and design division of Northridge, is proud to celebrate the joint success of the viral CNNBC election video. The viral video, lauded by some as "the most viral political video" of all time, was viewed over 21 million times in the three weeks surrounding the 2008 election. Northridge designed the campaign site and developed the functionality wherein a user enters the name and email address of a friend, and the friend then receives a link to a news video with their name embedded as the one citizen who did not vote and thus swung the election. Northridge integrated video with Adobe Flash, including custom font and motion treatments for the friend's name throughout the video. In addition to the campaign site and video integration, Northridge also developed a custom Facebook application allowing users to send links to custom-generated videos to their personal friend list.

"This CNNBC campaign we did with Northridge was one of our most successful of the year--or perhaps ever," MoveOn.org Executive Director Eli Pariser said. "The Northridge team was a pleasure to work with, responsive, quick, and most of all, great at what they do."

"We couldn't be happier with the outcome of the piece and what it was able to accomplish for our client," said Dottie Hodges, Vice President of Nonprofit Services at Northridge. "It's a delight to work closely with a brilliant client team to create something together that not only makes internet history…but helps them to accomplish their goals."

Northridge's nonprofit practice works with clients who represent a variety of ideologies and focus on issues across the political spectrum, on both sides of the aisle. Clients in this practice range from national to local nonprofits. Nonprofit clients include CARE, Goodwill Industries, Mission to the World, Natural Resources Defense Council, the Smithsonian Institution, Southern Poverty Law Center, and Trout Unlimited.

To experience the viral video site for yourself, go to http://www.cnnbcvideo.com.

About MoveOn.org Political Action

MoveOn.org Political Action, one of the largest Political Action Committees in the country, brings real Americans into politics to fight for a more progressive America and elect progressive candidates. MoveOn.org Political Action brings hundreds of thousands of small donors together to conduct campaigns and elect candidates who will represent the American people.

About Northridge Interactive

Northridge Interactive (northridgeinteractive.com; nonprofit.northridgeinteractive.com) is the interactive marketing and design division of Northridge. Headquartered in Atlanta, Northridge Interactive provides an array of services including interactive strategy consulting, branding, web design, Microsoft Office SharePoint Server user interface design, e-newsletter design, Flash and Silverlight interactive applications, and search engine marketing both organic optimization and pay-per-click.

###

Share article on social media or email:

View article via:

Pdf Print

Contact Author

Monica Yano
Visit website