Dog Website Plans Product Expansion and Launches New Blog

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For a year and a half, has been the preeminent site for all help and products concerning dogs. Now, the site is planning an expansion to include other animals, as well as a new blog that will contain even more tips for the new pet owner.

All animals are special in their own way and we want to provide the necessary items that make their lives just as nice as a human's.

Carol Carter started her website under dire circumstances. "My husband has stage four cancer and we started the business to be able to sustain ourselves financially," explained Carter. Yet with its grim origins,, is a site that is built on love - not just for the Carters, but also the kinship that they've felt with dogs and other animals.

The website, which launched in July 2007, boasts an impressive catalog of canine necessities and knickknacks such as dog feeders, clothing and collars. The site's best feature, however, are the numerous tips that Carter has added over the last year and a half.

"I love dogs," she said, "and for a new owner, learning about pet care can be a difficult process, so I outlined all these tips on my site."

Taking the initiative, Carter took her tips and started a new blog, The blog touches on product reviews of some of the items on, but it also has an expansion of the tips that appear on the webstore itself.

"It goes back to the idea of really informing people on how to care for their pets properly," Carter said. "I'm also going to be writing about my own experiences with my dogs. Bonds between a person and their pet are very precious and I think it will balance out the helpful hint aspect of our blog."

While many pet retailers are simply out to sell products, the care and affinity that Carol Carter has for her loved ones - four-legged ones included - are apparent on this website. From her informative tips to her unique and well-versed selection, Carter's site and heart grows daily.

"We're talking about expanding our animal products to include cats, ferrets, and birds, but it will still be focused on dogs," she said. "All animals are special in their own way and we want to provide the necessary items that make their lives just as nice as a human's."

About the Company: is a part of BC Carter Enterprises, LLC. which is owned and operated by Carol Carter.

Contact Information:

Carol Carter
(316) 794-7364

iePlexus, Inc.


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