Affinity4's GiveBack to Kids Campaign Raises over $5,400 for the U.S. Marine Corps Reserve's Toys for Tots Program

Share Article

Affinity4's "GiveBack to Kids" campaign recently raised over $5,400 for the U.S. Marine Corps Reserve's "Toys for Tots" program. The campaign had Affinity4 donating $5 for every core product it sold during the holiday season. Affinity4 employees also joined in the spirit of the season by collecting toys, donating toys and making their financial contributions.

Affinity4, one of the nation's leading affinity-based marketers specializing in helping charities, ministries and other non-profit organizations raise funds, recently completed its "GiveBack to Kids" campaign in which the company donated $5 to the U.S. Marine Corps Reserve's Toys for Tots for every core product (i.e., long distance phone service, Internet, digital and wireless) it sold during the holiday season and matched all dollars raised by its customers during this period. As a result, the company contributed over $5,400 to the Toys for Tots program. In support of the campaign, Affinity4's employees also made financial contributions and donated toys.

More about Toys for Tots
The mission of the U.S. Marine Corps Reserve Toys for Tots Program is to collect new, unwrapped toys during October, November and December each year, and distribute those toys as Christmas gifts to needy children in the community in which the campaign is conducted. The primary goal of Toys for Tots is to deliver, through a shiny new toy at Christmas, a message of hope to needy youngsters that will motivate them to grow into responsible, productive, patriotic citizens and community leaders. The objectives of Toys for Tots are to help needy children throughout the United States experience the joy of Christmas; to play an active role in the development of one of our nation's most valuable natural resources - our children; to unite all members of local communities in a common cause for three months each year during the annual toy collection and distribution campaign; and to contribute to better communities in the future.
More about Affinity4

Affinity4 is an affinity-based marketing company whose mission is to help support its non-profits' goals by assisting in their fundraising and development programs. Specifically, Affinty4 markets various telecommunications products and services, including long distance and digital phone services, high speed Internet, as well as DIRECTV®, credit card and motorist assistance to the supporters of its international base of non-profits which includes charities, ministries, colleges and universities. With each supporter's purchase, Affinity4 provides a 10% GiveBack to the corresponding non-profit organization. Affinity4's business model is to leverage and transform ordinary activities such as making phone calls into fundraising opportunities on behalf of vital causes worldwide. The Affinity4 Brand Promise is Ordinary Activities. Extraordinary Giving. To date, Affinity4 has given back more than $75 million to non-profits worldwide. The company is headquartered in Norfolk, Virginia and led by President and CEO, Stephen Halliday. For more information, visit: or call 1-800-684-4880.


Share article on social media or email:

View article via:

Pdf Print

Contact Author

Brandy Grenier
Email >
Visit website