The Digital Boom Has Finally Hit the News-stands

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Midlands PR agency, Punch Communications partakes in frequent contact with correspondents across the national media and has noticed the significant increase of online journalism compared with print and the figures it attracts.

The media is ever changing and in order to ensure that we continue to maintain and develop relationships with the key people across the national media it is of no small significance to keep up to date with both print and online versions of the newspapers.

Midlands PR agency, Punch Communications partakes in frequent contact with correspondents across the national media and has noticed the significant increase of online journalism compared with print and the figures it attracts.

With advancements in digital technology becoming a daily occurrence, the need for a 'physical' item appears to be lessening day by day as virtual counterparts become more popular.

Music, books and newspapers are arguably the items under the most change and scrutiny - where once it was only possible to read a book by holding it in one's hand and turning the pages, electronic books (e-books) are becoming increasingly popular, due in most part to their similarity with the iPod format - the simple download and store function appeals to a busy society and removes the need to carry several items around needlessly.

It is impossible to ignore the simple fact that the internet has forever altered the way the public now perceives the media. The internet has made it possible to stream live television, download music, purchase e-books and pay bills with just a few clicks on a mouse, making it a necessity for most families and a crucial part in offices all over the world.

Broadband internet has removed the time spent waiting, thus bringing forth a sense of immediacy to proceedings - it is now considered a great problem if broadband speed is slower than normal as the immediate gratification of the internet has become the over-riding benefit.

Perhaps most notably, the circulation figures of print newspapers are at an all time low - in comparison with the steadily increasing number of readers choosing to log on to read the news online - instead of committing the physical act of buying and reading a newspaper.

In response to this growing trend, PR Company Punch Communications has encouraged its team of PR consultants to develop strong ties with the online editors and digital correspondents across all aspects of the national media, both print and online.

Pete Goold, Managing Director of Punch Communications has an extensive history in working on online and digital campaigns and consequentially is extremely proactive with regard to keeping abreast of the latest happenings in the industry - subsequently ensuring that both the Punch team, and its clients reap maximum benefits.

Account Director at Punch Communications, Philip Keightley commented: - "The media is ever changing and in order to ensure that we continue to maintain and develop relationships with the key people across the national media it is of no small significance to keep up to date with both print and online versions of the newspapers."

Although newspapers in print are by no means becoming obsolete, the move toward a more digital media is certainly imminent and should certainly be recognised by those working in the public relations sector.

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Pete Goold
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