DRI DUCK's Commitment and Success with Shades of Green in 2008 Brings New Initiatives of Sustainability in 2009

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DRI DUCK embodies the environmentally friendly attributes of their Eco-conscious collection - their 2008 Shades of Green success story offering 100% certified organic cotton jackets and caps sets the stage for what is yet to come in 2009.

DRI DUCK says hello to 2009 by renewing their resolution to keep improving and growing their green initiatives. As an active apparel designer and brand, is leading the way in organic fabrics, which brought their Shades of Green program to the next level. DRI DUCK's commitment to green practices speaks to their dedication to the environment. Launched in September 2007, Shades of Green is an internal program that takes a comprehensive look at ways DRI DUCK can positively impact the environment.

From fabrics to freight, the DRI DUCK team is continuously evaluating day-to-day operations to identify ways to be more environmentally conscious. The team's commitment extends well past the company's walls. In fact, DRI DUCK staffers have generously volunteered their time and talent to many community organizations this year and will continue to expand their commitment to the preservation of the planet and to discovering new and better ways to reduce their effects on the environment.

Organic and eco-friendly are words consumers are driven by. These are the very traits savvy consumers have come to expect from manufacturers today. As green initiatives become more and more prevalent and expected, DRI DUCK's solid stance in this area will affirm the brand's place as a leader in this charge. DRI DUCK is proud of their involvement in Shades of Green, but they also remain vested and committed to the research and development of new technologies and advancements that will further enhance fabric innovation in earth-friendly ways.

DRI DUCK set out to develop Workwear and Lifewear options that utilize environmentally-conscious fabrics. And through their involvement with the Organic Exchange, a non-profit organization committed to expanding organic agriculture,
DRI DUCK began offering 100% certified organic cotton apparel in January 2007. Items in the Eco-conscious collection include jackets for both men and women, and headwear from the Authentic Wildlife Series™.

When looking at DRI DUCK's Navigator and Aviator jackets, it's easy to see what going green means to them. Their casual, vintage-washed jackets offer high-quality materials together with precision detail to provide a jacket consumers will love for years to come. The entire line offers the trademark worn-in comfort DRI DUCK is known for, and their jackets are both made of 100% certified organic cotton.

DRI DUCK continues to expand on the organic movement, and the latest to join in is their Authentic Wildlife Series™ Endangered Species™ caps. The headwear line offers a style made of pure organic cotton. Each cap illustrates
DRI DUCK's one-of-a-kind original designs in five distinctive wildlife scenes. Each hat also includes an endangered animal in the design to further communicate the wearer's commitment to the world around them.

According to DRI DUCK, their mission is clear, "…to cover new ground. To protect the things that matter most. And to make a lasting, positive impact wherever we go."

DRI DUCK Traders is an apparel company specializing in clothing for the active worker and outdoor enthusiast. Their product line consists of a full range of jackets and headwear created with appearance and performance in mind. Their parent company, Design Resources, Inc., is a world-class product development company specializing in the design, sourcing and importing of quality apparel.

The earth is rich with opportunities for adventure. As one sets out to explore all that it has to offer, a tremendous obligation exists - to protect the environment and the body. With 100% organic cotton and the versatility to face whatever lies ahead, DRI DUCK jackets are the ultimate companion on the quest to make a difference. Shop for a style rooted in green, sustaining principles that will make you look and feel great. Visit http://www.driducktraders.com today.

About Shades of Green
The Shades of Green program is a DRI DUCK company initiative designed to be the vehicle by which the Company affirms their commitment to promoting a socially responsible environment for today as well as future generations. Its goals include preserving wildlife and forests, forming healthy communities, conserving energy and participating in waste and carbon reduction. The program gets its name from the intended implementation being conducted in phases or "shades", starting with small steps toward the end goal of sustainability.

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Kerry Petersen

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