Max Furniture Lauded for Inventive Approach to Online Shopping

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Max Furniture, a top home furnishing retailer based on the Internet, was recently featured in for its innovative virtual experience.

Max Furniture, the leading Internet-based retailer offering everything from dining room sets to office furniture to outdoor seating, is making waves in the industry for their intuitively designed web site. recently featured the online home furnishing seller in their Hot 100 2009 list of the Best Retail Web Sites. Max Furniture was included in the list for their extensive use of image zoom that recreates the feeling of walking through a showroom for customers.

"We are very proud to be featured in as we consider it one of the leading publications related to the internet and the happenings in the industry," said Martin Jamroz, President of Max Furniture. "We are working hard to continue to be at the leading edge of consumer satisfaction not only on the after sale service side but during the entire sales process. We take all customer comments to heart and have tried to develop a site to meet their needs so it is gratifying that recognized our vision."

The Max Furniture site is designed to make it easy for customers to see what they're getting, which is important in the world of high-end furniture. Customers simply move their mouse to slide over the photos or click on the images of bedroom furniture, office furniture and other products if they want to zoom in on a specific item. The modern and antique-style home furnishing products are also photographed in realistic settings that help create a vision of what the furniture would look like in the home.

In addition to the zoom feature, Max Furniture also enhances the online shopping experience with a room planner that lets shoppers configure complete furniture sets. And while not every image on the Max Furniture site is set up with the zoom feature, the retailer plans to add zoom to virtually every product photo, according to chief financial officer Heath Malone. The company also plans to introduce virtual salespeople to the site. This feature will explain to the customer why they might prefer a certain piece of furniture because of the materials it is made of or some other attribute.

Max Furniture has also differentiated itself from other online furniture sellers by offering direct shipping rather than drop shipping. The company boasts an 80,000 square foot warehouse full of merchandise and has close relationships with shipping partners, so they are able to maintain more control over the quality of their service and the fulfillment of customer orders.

For more information about this extensive home furnishing selection ranging from bedroom furniture to dining room sets to outdoor seating, visit To read the full article featuring Max Furniture in the Top 100 Best Retail Web Sites for 2009, visit

About Max Furniture:
Max Furniture is one of the earliest retailers of fine home furnishings on the Internet, and remains one of the fastest growing companies in the online furniture segment. With an 80,000 square foot facility in Dallas, Max Furniture designs and imports many of its unique products from around the world. Max Furniture also contracts with a number of quality U.S.-based companies to provide its customers with an unparalleled selection of fine home furnishings. Max Furniture was ranked by INC Magazine as the 21st Fastest Growing Consumer Products Company in the U.S. and the 22nd Fastest Growing Company in any industry in the Dallas / Ft. Worth metropolitan area.


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