Greenplum Positioned in the Visionaries Quadrant in Magic Quadrant for Data Warehouse Database Management Systems

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Leading provider of database software for the next generation of data warehousing and analytics today announced that it has been positioned by Gartner, Inc. in the visionaries quadrant in the Gartner Magic Quadrant for Data Warehouse Database Management Systems report.

Greenplum, a leading provider of database software for the next generation of data warehousing and analytics, today announced that it has been positioned by Gartner, Inc. in the visionaries quadrant in the Gartner Magic Quadrant for Data Warehouse Database Management Systems report.

"As data volumes continue to grow at enterprises around the world, businesses are turning to a small group of vendors that offer strategic solutions to manage and analyze large-scale data," said Gartner. "The data warehouse DBMS market has evolved from a traditional information store supporting business intelligence (BI) users and tools into an analytics infrastructure repository for the enterprise."

Greenplum experienced extraordinary growth in the past three years, more than doubling customer deployments and sales activity each year. The flagship product Greenplum Database was recently updated to include advanced analytic capabilities including MapReduce and statistical analysis tools that allow customers to operate on data "in-place." These new features deliver crucial speed improvements for large-scale data analysis, and additional enhancements make Greenplum Database scalable to petabytes of data without the cost of proprietary hardware appliance configurations.

"In the last 12 months, Greenplum has grown its customer base to include global enterprises such as the New York Stock Exchange, Reliance Communications and Fox Interactive Media/MySpace," said Bill Cook, CEO of Greenplum. "In my opinion, placement in the visionaries quadrant in the Gartner Magic Quadrant validates Greenplum's approach to tackling exploding data volumes and highlights Greenplum's ability to help customers achieve the promise of petabyte-scale analytics at breakthrough speeds."

About the Magic Quadrant
The Magic Quadrant is copyrighted December 2008 by Gartner, Inc. and is reused with permission. The Magic Quadrant is a graphical representation of a marketplace at and for a specific time period. It depicts Gartner's analysis of how certain vendors measure against criteria for that marketplace, as defined by Gartner. Gartner does not endorse any vendor, product or service depicted in the Magic Quadrant, and does not advise technology users to select only those vendors placed in the "Leaders" quadrant. The Magic Quadrant is intended solely as a research tool, and is not meant to be a specific guide to action. Gartner disclaims all warranties, express or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

About Greenplum
Greenplum is a data infrastructure company that is reinventing how companies gain insight and competitive advantage from their data. The company's flagship product, Greenplum Database, is built to support the next generation of data warehousing and large-scale analytics processing. Supporting SQL and MapReduce parallel processing, Greenplum Database offers industry-leading performance at a low cost for companies managing terabytes to petabytes of data. Greenplum Database is used by major global organizations including Fox Interactive Media, Nasdaq, NYSE Euronext, Reliance Communications, Skype and LinkedIn. Greenplum partners with Sun Microsystems to power the Sun Data Warehouse Appliance. For more information visit http://www.greenplum.com

  • Gartner "Magic Quadrant for Data Warehouse Database Management Systems" by Donald Feinberg and Mark A. Beyer. December 23, 2008.

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