Washington, DC Fashion Design House, moojoo ken, Wraps Up Another Successful Year

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Upscale U Street fashion design house and retailer, moojoo ken, closes out another great year at its anchor store in Washington, DC. 2008 was even better than 2007, with the partners looking forward to an even more successful 2009. Many great events marked the changing of the months and seasons for this chic, trendy shop in the uber hip U Street corridor. “Even though there has been a terrible downturn in the economy, we have weathered the storm quite well. We’re hoping to increase our presence in the national market starting the first of next year,“ explained Alexander Ayrom, one of the partners and designers. With so many good things going for it, the design house hopes to continue making its unique mark on its hometown's fashion scene. Below is just a small sampling of the achievements moojoo ken made this past year.

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In 2008, moojoo ken moved downstairs within the same rowhouse. The decor reflects the feeling of the original space, with the same chocolate tones, organic woods, hand stenciling, and fibers to create an inviting haven for shoppers to escape from the hustle of DC’s frenetic city pace. A large dress window provides a lovely new creative outlet for moojoo ken to express itself. Here are some of moojoo ken's highlights in 2008:

Grand opening party featuring Farah, the face of moojoo ken. Guests sipped champagne and noshed on French macarons.

Launched “Filling Station“ collection to much praise and applause by DC’s top fashionistas and trendsetters. With three handbags in small, medium and large plus two new shoes—a sexy slingback and a hot pump—the red, black and gray collection woos shoppers with clean lines and elegant hardware embellishments. The new collection also includes a sexy silk scarf that accents any of the other components with incomparable style and flair.

Enhanced the already popular Penn Quarter, Embassy Row and Chinatown collections with 100% silk scarves in 16 mommes. These huge, versatile 36-inch squares joyfully display the bright, vibrant colors of the original patterns.

Foggy Bottom handbags flew off the shelves, so now the matching shoes have an updated, sleeker bag to sport on the arm. Fashion mavens everywhere can also add the new supple Foggy Bottom scarf to complete an elegant trio for day or evening.

Revamped the moojoo ken jewelry collection to include only commissioned pieces by local designers, introducing the intricate jewel work of Marjan Ossanlou of La Caspienne and the luminescent silver of Evelyn Brooks Designs.

Participated in Fashion Fights Poverty charity gala where actress Parker Posey sported a moojoo ken Embassy Row scarf.

Assisted with countless local fashion shows where moojoo ken handbags, shoes and scarves were seen parading the runways.

Brought Farah, moojoo ken’s own starlet model, from Paris to do a photo shoot for new collection.

Held a press party that brought out DC fashionistas and A-listers alike. Servers could not work quickly enough to keep the champagne flutes charged or the platters fully stocked with Michel Patisserie’s delectable French macarons. No one will forget the nude models painted in moojoo ken designs, nor the go-go dancer in the window that stopped traffic, perhaps even caused a fender bender.

Attended several national trade shows where buyers were in awe of the designs.

Increased presence in local and national media. (see the press page at http://www.moojooken.com/press.htm)

Secured showrooms in Montreal and Vancouver, Canada.

Continued community outreach by again this year supporting many local charities and causes.

And that's a wrap!

In 2009, moojoo ken hopes to surpass the benchmarks that it set this past year. It will not be easy, but the three owners feel up to the task and never like to turn down a challenge. Look for even more collections and additions and upgrades to the current collections as the designers at moojoo ken continue pursuing the boundless limits of creativity.

About Moojoo Ken
moojoo ken is derived from a word meaning "unconditional" in Japanese, as the owners have drawn on their extensive travels to inspire their collection. The DC Fashion Design Label serves up a colorful, eclectic line that features a childhood dream emblem. The collection of unique handbags, shoes, and accessories take their names from historic and exciting Washington, DC neighborhoods, streets and locales. Washington, DC might not be known for its fashion, but moojoo ken wants to change that perception.

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Heather Dadmanesh
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