Our Proximity Marketing(sm) solution is a viable means of driving revenue streams in an entertainment industry seeking to deploy effective new technologies and is proving to be the next generation solution for engaging consumers with exciting content and valuable offers. Our acceptance rates and redemptions are the barometer for the success of these programs.
Valley Stream, NY (PRWEB) December 31, 2008
As of November of this year, Ace Marketing & Promotions Inc. (OTCBB: AMKT) - and Madison Square Garden have been utilizing Proximity Marketing, a technology that delivers content and promotional offers via Bluetooth and Wi-fi directly to cell phones. The location based technology presents a simple message to consumers that have their Bluetooth Visibility set to Enabled or Discoverable - "Do You Want To Receive A Free Knicks Video?" The Proximity Marketing units are located discreetly in front of Madison Square Garden near the stairs of the Pennsylvania Station entrance on 32nd Street and 7th Avenue at street level.
Thousands of fans have downloaded the free Knicks highlight videos by replying "yes" to the offer and the campaigns have provided measurable revenue results as recipients have also purchased discounted game tickets with codes provided in the content. The first campaign was launched the weekend of November 29th. The Knicks are offering special ticket offers to two games during the trials. The last special offer will be for the Friday, January 2nd game versus the Indiana Pacers. By using the special code sent via the Proximity Marketing Units, fans can receive exclusive discounts on tickets purchased at the Garden Box Office or online at NYKNICKS.COM. Madison Square Garden is continuing to monitor the progress of each one of its ticket campaigns and positive engagement rates have surpassed 83% with no "Call To Action" signage or announcements.
Proximity Marketing (sm), the flagship brand powered by mobile marketing firm, Ace Marketing & Promotions Inc can deliver any kind of media file that can be uploaded into the system. "We focus on delivering rich media content and promotional offers that are relevant to the consumer. We were pleased with the thousands of consumers that accepted the message in just a short time after turning the units on. We will now advertise with MSG, the availability of the offer with a 'Call To Action' message that instructs consumers to enable their Bluetooth Visibility. So New York, set your Bluetooth to 'Visible' or 'Discoverable' and participate in this unique marketing campaign," stated Michael Trepeta, President - Ace Marketing & Promotions Inc. Matt Gaines, CMO for Ace Marketing & Promotions went on to say, "Our Proximity Marketing(sm) solution is a viable means of driving revenue streams in an entertainment industry seeking to deploy effective new technologies and is proving to be the next generation solution for engaging consumers with exciting content and valuable offers. Our acceptance rates and redemptions are the barometer for the success of these programs."
Ace Marketing & Promotions Inc. based in New York, is a full-service promotional marketing company offering a wide array of business solutions. Ace Marketing is a leader in proximity marketing with proprietary Bluetooth and Wi-Fi integrated technology that establishes the benchmark for how multimedia messages are being delivered. Established in 1998, the Company has built a successful, scalable business platform capable of consolidating a portion of the promotional products industry. Rockzimity & Rockzimity Marketing are trademarks of Ace Marketing & Promotions Inc.
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