Visual IQ Introduces The Next Generation of On-Demand Marketing Business Intelligence
Unified View of Marketing Channel Results Leads to Increased Relevancy of Campaigns, Higher Conversions, and Increased Revenue
Waltham, MA. (PRWEB) February 25, 2008 -- Visual IQ--formerly Connexion.a, Inc--a leading provider of marketing business intelligence (MBI), today released version 2.0 of its on-demand Visual IQ suite of analytics and data visualization modules. The IQ Platform provides a complete dashboard reporting and data warehousing solution for understanding the impact that digital, offline, and mobile data marketing campaigns have on consumer behavior.
By unifying marketing data and results, the IQ Platform provides organizations with a consolidated view of consumers' behavior and how various marketing channels influenced their decisions. This information allows businesses to refine their marketing strategies and tactics to make the greatest impact with their audience.
In an October 2007 Forrester Report, Defining The Online Marketing Suite, Suresh Vittal states: "Interactive marketing is a fragmented discipline in which marketers work with many different vendors to develop and execute marketing programs. But as the number of channels and programs grow, this situation becomes untenable."
He then went on to write, "The primary building block of the online marketing suite is a shared data repository that resides in the central hub and is capable of creating a singular view of the customer and transparently managing responses across interactive channels."
Visual IQ, then named Connexion.a, was listed in this report as one of the early examples of unified data models.
Having a unified source of data across marketing touch points leads to numerous benefits, including increased relevancy of campaigns, lower cost of customer acquisition, and, ultimately, an increase in top line revenue. With insight into the collective influence of marketing channels over consumer behavior, advertisers are able to best understand the messages, offers, and media channels that will have the most impact.
The latest release of the IQ Platform continues to simplify this process by providing advertisers with even more options for collecting, displaying, and manipulating campaign results across channels in efficient and intuitive ways. Best of all, a typical Visual IQ implementation timeframe is four to six weeks, enabling advertisers to see an immediate benefit in the first three months of using the platform.
New features in this release include:
- Rich Interactive Dashboards using Adobe® Flex®: Visual IQ has incorporated Adobe Flex into the IQ Platform to make data more accessible in a visual way. Marketers can quickly ascertain the performance of a product launch, campaign messaging, or return on ad spend via user-friendly dashboards that provide insight across the entire breadth of their online, offline, and mobile campaigns.
- Ability to customize dashboards: The release has been enhanced to allow marketers the ability to create their own personal dashboards. A "drag and drop" user interface gives marketers the ability to select data that is most important to them and to share with others in a collaborative fashion.
- Enhanced algorithm measurement identify campaign issues allowing real-time fixes: New algorithm measurement techniques allow marketers to quickly identify problems across marketing channels, diagnose root causes, and alter their campaigns in real-time to leverage elements that are working and shift resources from elements that are not.
"Without understanding the full spectrum of marketing touch-points influencing consumers' behavior, it's impossible to truly measure the attributes of a successful marketing campaign," said Manu Mathew, CEO of Visual IQ. "With our marketing intelligence IQ Platform companies are provided insights into our various marketing channels and across campaigns, which help them understand what works and what doesn't. Ultimately this allows them to build more meaningful, long-term relationships with their customers."
Visual IQ provides their IQ Platform via a software as a service (SaaS) model.
IQ Platform is offered at two service levels designed to best meet an organizations' business requirements and budget--IQ Reporter for robust data integration, analysis, and reporting, and IQ Navigator, the most advanced marketing performance and strategic intelligence solution available. In addition, there are optional intelligence modules to help marketers take the next step in automating their strategy. These modules take advantage of the most sophisticated analytic and data mining devices for advanced customer modeling, buzz indexing, scenario building, and simulation.
Availability
IQ Platform is available immediately. Pricing varies on the type and number of data sets being measured.
ABOUT VISUAL IQ
Visual IQ, Inc. the Marketing Insight Company, is a leading provider of enterprise software for next-generation digital marketing business intelligence. Visual IQ's platform offers a visual and interactive experience that helps marketers quickly discover new and actionable media & customer insights across online and offline media channels. Visual IQ's customers include industry leaders among the Fortune 500 that have deployed Visual IQ's analytics to gain an information advantage over their competitors. For more information, visit http://www.visualiq.com.
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