Consumers Enjoy New Eco-Friendly Wallpaper at Shop4Wallpaper.com

From hybrid cars to composting, going green is hip. Now thanks to Solara, new eco-friendly wallpaper offered by Shop4Wallpaper.com, customers can bring their personal green initiative one step closer to home -- directly to their walls -- while improving the quality of their home.

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The demand for eco-friendly wallpaper options is increasing, especially from commercial customers, such as interior designers and architects, and more recently, homeowners

Cleveland, OH (PRWEB) March 3, 2008

From hybrid cars to composting, going green is hip. Now thanks to Solara, new eco-friendly wallpaper offered by Shop4Wallpaper.com, customers can bring their personal green initiative one step closer to home - directly to their walls - while improving the quality of their home. Solara is available as an alternative material choice for any of Shop4Wallpaper.com's printed murals.

In the past, eco-friendly wallpapers like Solara were difficult to locate and often associated with limited designs and high prices. However, with green initiatives expanding globally, eco-friendly wallpaper is easier to find. It's also less costly and available in a wider variety of chic patterns and designs.

According to Pat Walker, founder and president of Shop4Wallpaper.com, the environmentally friendly wallpaper trend is growing due the availability of quality eco-friendly wallpapers such as Solara. Growth is expected to continue throughout 2008.

"The demand for eco-friendly wallpaper options is increasing, especially from commercial customers, such as interior designers and architects, and more recently, homeowners," says Walker. "More and more people are willing to pay a little more for eco-friendly wallpaper, manufactured in a genuinely considerate way. And, fortunately, it prints beautifully and enhances the appearance of our designs."

According to Shop4Wallpaper.com, Solara wallpaper is made of paper, rather than vinyl. In addition, the wallpaper is manufactured in a plant which participates in the Sustainable Forestry Initiative and has received numerous environmental stewardship awards. Additional ways in which Solara is friendly to the environment include:

  • Made from Elemental chlorine-free paper pulp;
  • 50 percent of the pulp is FSC (Forest Stewardship Council) Certified;
  • Contains 20 percent post consumer recycled waste;
  • Created using over 25 percent renewable energy through hydroelectric facilities.

Dave Ruel, digital print and production manager at Shop4Wallpaper.com says Solara was selected because the company wanted to strike the best balance between print quality, durability and the environment.

"Working with our paper supplier on Solara has been rewarding because the company understood our needs and concerns, and was able to make adjustments accordingly," adds Ruel. "We knew from the track record that this was an environmentally conscious company - and with the addition of Solara, it's become even more so."

About Shop4Wallpaper.com:
For more than 20 years, Shop4Wallpaper.com, one of the largest online wallpaper retailers, has created inspiring interiors for residential and commercial use. The company's product line extends far beyond traditional borders and wallpaper to include products such as the custom wallpaper murals featured on ABC's "Extreme Makeover: Home Edition."
Located in Cleveland, Ohio, Shop4Wallpaper.com has designed and manufactured innovative wall decor products and trend-setting color palettes for many of the top companies in the wallcovering industry. The creative team at sister company DLM Studio designs and colors nearly all of the wallcoverings for Omnova Solutions, the largest manufacturer of commercial wallcoverings in the world.

For more information, visit http://www.Shop4Wallpaper.com or call (800) SHOP4-10.

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