Successful Mom Entrepreneur Launches "The Mogul Mom" Coaching by Email Program

Heather Allard, founder of 2 Virtues Inc. and creator of Swaddleaze and Blankeaze, launches The Mogul Mom, a new company aimed at helping other mom entrepreneurs.

Pawtucket, RI (PRWEB) March 13, 2008 -- When her newborn daughter Grace managed to escape every swaddling blanket known to motherkind, and still wasn't sleeping well at four months old, sleep-deprived Rhode Island mom Heather Allard decided not to take it lying down, bleary eyes wide open. She got creative, started sketching, and Swaddleaze - called the "original 2-in-1 swaddler and sleep sack" - was born. That was the beginning of her entrepreneurial odyssey, one that now has her sharing her expertise with other mom (and dad) entrepreneurs through a fee-based "Coaching by Email" program and a forthcoming series of eBooks.

Referring to Swaddleaze, Allard says, "Necessity definitely drove the mother of this invention." The item, a baby product best seller in the U.S., Canada, Europe and the UK, has won awards from iParenting Media, The Family Review Center and Preemie Magazine. Allard followed it up with the Blankeaze - dubbed "the next generation of wearable blankets" - an immediate sell-out in the One Step Ahead catalog (circulation: 5,000,000+).

Allard, who single-handedly started and built her successful business, ended up licensing her products to Summer Infant, through which she earns a handsome royalty income. Now turning her sights to sharing her knowledge, she observes, "There are so many things a budding 'mom entrepreneur' needs to know, along with a host of potential pitfalls and scams to avoid. I definitely could have used the expertise I'd now like to share with others - expertise gathered the hard and expensive way."

Her "Coaching by Email" program is growing in popularity and offers other mom entrepreneurs the chance to ask questions, request referrals or brainstorm ideas. Allard says, "The Coaching by Email program is like a conversation, but better. Because I communicate by email, these mompreneurs don't have to frantically take notes or worry they're missing something. They get to keep the emails and can refer back to them."

"When I started out with Swaddleaze," she recalls, "I didn't know what to do, where to turn, or how to proceed. And I think about how much time, money and aggravation I could have saved if I'd had some place to turn for guidance."

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