Acronym Media CEO Anton E. Konikoff and Global KDM Officer Mike Grehan to Speak at Search Engine Strategies Conference in New York
Keyword-Driven Marketing Leaders to Tackle Global Search Trends and Developments
New York, NY (PRWEB) March 15, 2008 -- Acronym Media (www.acronym.com), the leader in Keyword-Driven Marketing, today announced that Founder and CEO Anton E. Konikoff and Global KDM Officer Mike Grehan will speak at Search Engine Strategies (SES) Conference & Expo 2008, to be held March 17-20, 2008, at the Hilton New York.
Konikoff, a frequent speaker on search engine optimization, paid search, and other search marketing strategies, will participate in two expert panels. The first, entitled "Search Around the World - Part 1: Asia/Pacific & Latin America," will be held Monday, March 17 at 9:30 a.m. The session will offer insight on the international search marketplace gleaned from Konikoff's first-hand experience with complex, global clients such as SAP and Four Seasons Hotels. His second session, "Ad Testing: Research & Findings," will be held Wednesday, March 19 at 10:15 a.m., and will discuss methods of maximizing paid and contextual campaigns.
"SES provides a fantastic platform to engage in meaningful dialogue about exciting and pertinent issues in search and keyword marketing," said Konikoff. "It's a great chance to learn and an opportunity to be challenged and inspired to shape the direction of our industry."
Grehan, recently appointed to help drive Acronym's global initiatives and awareness of Keyword-Driven Marketing, will moderate three sessions. The first, "Organic Listings Forum," will be held Monday, March 17 at 9:30 a.m., and will discuss tips, techniques, and developments regarding search engine optimization. The second session, "Orion Panel: Universal Search," will be held Tuesday, March 18 at 1:30 p.m., and will explore how significant changes in search result multiplicity could transform the search marketing landscape. Grehan's last session, "Meet the Crawlers," will be held Thursday, March 20 at 12:45 p.m., and will examine how to best submit content, rank well, and be indexed.
"This is a vital time to be involved and be current with advances in search," said Grehan. "Acronym is already pushing innovation with Keyword-Driven Marketing, and at SES we'll be talking about other critical changes and crucial developments that could dramatically affect the future of search marketing."
Acronym Media will also be an exhibitor at SES and will showcase its Keyword-Driven Marketing™ approach to search, which calls for topmost importance to be given to words that form the language customers use and understand. This keyword-driven approach provides marketers with a roadmap to decode the intent behind keywords and create powerful marketing messaging - both online and offline - that resonates with customers. Further information about Keyword-Driven Marketing will be available from Acronym representatives during SES at Booth #134, located in the Rhinelander Gallery.
About Anton E. Konikoff
Anton E. Konikoff has been a keen observer, innovator, and thought-leader in the search engine marketing space since the industry's early days in 1995. He has since built Acronym Media from a start-up into a global search marketing agency. His expertise spans such areas as search engine optimization (SEO), paid search, contextual marketing, usability/conversion enhancement, and search analytics. Konikoff is also active with SEMPO's research committee and DMA's search marketing council.
About Mike Grehan
Mike Grehan has been involved in online marketing since 1995 and is recognized as a leading search engine marketing expert. His best-selling second edition of Search Engine Marketing: The Essential Best Practice Guide received more plaudits from the industry's leading players than any other book on the subject. He also writes as an expert for the ClickZ network, and his own personal newsletter is read by over 17,000 international subscribers. In 2004, Mike was named by E-consultancy as one of the United Kingdom's Top 100 Influential People in Internet Marketing.
About Acronym Media
Acronym Media is an independent, global search and Keyword-Driven Marketing agency, headquartered in New York's landmark Empire State Building with operations in the U.S., U.K., Germany, Brazil, Singapore, and Russia. Consistently rated as a Top Ten Search Engine Agency by Advertising Age, Acronym offers its Clients over thirteen years of search marketing experience and a distinct approach to enterprise-wide keyword optimization.
Acronym's unique Keyword-Driven Marketing methodology places topmost importance on the language and keywords customers use and understand in order to help Clients discern user intent and build effective marketing programs. Guided by keyword intelligence, Acronym's experts drive cross-media optimization and craft enterprise-level SEO, paid search, contextual, and other digital marketing programs. Newly launched KDM service offerings focus on strategy consulting, market research, web analytics, and keyword marketing dashboards. Global Clients include Four Seasons Hotels, SAP, BMW, Priceline.com, Nokia, The Wharton School of the University of Pennsylvania, Sirius Satellite Radio, Humana, and Clarins, among others. Acronym Media can be reached at 877 SEM ACRO (+1 212 691 7051), info at acronym.com, or by visiting www.acronym.com.
About Search Engine Strategies
Search Engine Strategies (www.SearchEngineStrategies.com) is the premier global event series for search engine marketing and optimization. It is produced by Incisive Media (www.IncisiveMedia.com).
Contact:
Norm Elrod
Acronym Media
+ 1 (212) 691 7051 x118
Keyword-Driven Marketing™ is a trademark of Acronym Media, Inc.
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