Patented CalleX® Dry Heel Ointment Meets Distribution Goals

Xenna Corporation (www.xenna.com) announced today that its patented CalleX Dry Heel Ointment is meeting its distribution goals and will be in most major drugstore and mass retail chains by this summer. The diabetic-friendly, enzyme-based, acid-free ointment was formulated to soften and thin thickened areas on soles and toes and exfoliate dry, cracked heels. CalleX Ointment offers a triple benefit - heel softening, foot moisturizing and fast-acting exfoliation of rough, flaky or thickened skin on heels and soles.

(PRWEB) March 18, 2008 -- Xenna Corporation (www.xenna.com) announced today that its patented CalleX Dry Heel Ointment is meeting its distribution goals and will be in most major drugstore and mass retail chains by this summer.

The diabetic-friendly, enzyme-based, acid-free ointment was formulated to soften and thin thickened areas on soles and toes and exfoliate dry, cracked heels. CalleX Ointment offers a triple benefit - heel softening, foot moisturizing and fast-acting exfoliation of rough, flaky or thickened skin on heels and soles.

Used by podiatrists, CalleX (www.callexointment.com) is targeted to women 35+, Baby Boomers and seniors.

CEO Carol J. Buck reports that CalleX Ointment is different than similar products because it contains patented, natural, exfoliating enzymes, and is acid-free. "We made CalleX Ointment as natural and gentle as possible. In addition to being acid-free, it is also free of parabens, colorants, lanolin and artificial fragrances," says Buck.

CalleX Ointment contains natural enzymes which exfoliate ONLY dry, hardened skin, leaving normal skin unaffected, while its petrolatum base moisturizes and rejuvenates dry, cracked heels.
CalleX Ointment softens and exfoliates thick, dry or flaking skin on soles and heels within 15 to 30 days and is lightly fragranced with refreshing, natural peppermint oil. It is sold in a 1.75 oz. jar, a one to two month supply.

Buck adds, "To be competitive as a small, personal care company, we must develop and distribute products that are unique, effective and, ideally, diabetic-friendly. We're excited that CalleX Ointment continues build a brand-loyal franchise among consumers and remains one of the fastest growing brands in the exfoliating/moisturizing segment of foot care, according to IRI data."

Xenna's foot care line also includes all-natural NonyX® Nail Gel (pronounced non-x) for clear, healthy-looking toenails (www.nonyx.com). NonyX Nail Gel is an exfoliant of discoloring keratin debris under the nail. Like CalleX Ointment, NonyX Nail Gel was developed and patented using a formulation that focuses on the exfoliation of excess keratin -- the protein contained in toenails, fingernails, hair and dry, hardened skin -- for a more attractive appearance. In addition to being natural, Xenna products are never tested on animals.

CalleX Ointment can now be purchased in the foot care section at Rite Aid, Walgreens, Duane Reade, Longs, Kerr Drug, HEB, Giant Eagle, Snyders, BI-LO and most Medicine Shoppe pharmacies. It will be in all CVS pharmacies in April.

NonyX Nail Gel can now be purchased in the foot care section of Walgreens, Rite Aid, CVS, Wal-Mart, Longs, TARGET, Duane Reade, HEB, BI-LO, Meijer, Giant Eagle grocery stores, ShopKo, Kerr Drug, Snyders and most Medicine Shoppes.

Online, both are also available at http://www.xenna.com and the websites of most retailers carrying the products.

Xenna Corporation is a privately held, certified woman-owned corporation based in Princeton, New Jersey. Established in 1996, Xenna (www.xenna.com) develops and distributes patented products for skin, hair and nails.

For more information on Xenna Corporation, go to www.xenna.com, or contact Carol J. Buck, CEO at info@xenna.com or tel. 800-368-6003.

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