Washington, DC (PRWEB) March 19, 2008
Acclaimed marketing book, "Now is Gone", and its authors Geoff Livingston and Brian Solis have won a prestigious nod as Silver Medal winners in the first annual Axiom Business Book Awards.
"I'm thrilled that "Now Is Gone" is part of the stellar group of award winners and I feel very humbled that the book is doing so well and garnering such great attention," said author Geoff Livingston.
"We're helping companies understand what social media can and cannot do as well as how to tap into the potential social media presents in marketing outreach initiatives," continued Livingston.
"Working together to document the opportunities and effective strategies for adding social Media into traditional marketing initiatives gave us a unique perspective into corporate culture that most people miss. The key is bridging existing philosophies, the stuff that works, with the value of new media and how and why they work together," said co-author Brian Solis.
The Axiom Business Book Awards founded by the Jenkins Group Inc. were designed to honor the best business books of the year, along with their authors and publishers. The full list of winners can be found here - http://tinyurl.com/36yes3.
The Axiom Business Book Awards are intended to bring increased recognition to exemplary business books and their creators, with the understanding that business people are a very well-read and informed segment of the population, eager to learn about great new books that will inspire and inform them, and help them improve their careers and businesses.
Nearly 400 entries were received in this inaugural year of the contest and "Now is Gone" authors Livingston and co-author Brian Solis garnered their Silver medal in the Advertising/Marketing category.
The book was most recently cited on the recommended reading list for Small Business in the Wall Street Journal - http://tinyurl.com/29ebcv.
"Now is Gone" has been cited by over 50 marketing and PR bloggers including leading bloggers like Debbie Weil, Joe Wikert, and TechnoBuzz's Susan Tatum said of the book, "Social media is here to stay and every business technology marketer, executive and entrepreneur needs to get a grip on what that means. "Now is Gone", Geoff Livingston's primer on new media is a great place to start."
Livingston is also the editor of the highly regarded marketing/pr strategy blog The Buzz Bin - http://www.livingstonbuzz.com/blog, and founder of Livingston Communications based in Washington, D.C.
Brian Solis Brian is Principal of FutureWorks, an award-winning PR agency in Silicon Valley. Solis blogs at PR2.0 - http://www.briansolis.com , bub.blicio.us, and regularly contributes PR and tech comments and articles to industry sites and publications.
"Now is Gone: A Primer on New Media For Executives and Entrepreneurs" is a must-have primer for business executives and communications professionals who want to understand and tap into the power of social media and how to integrate it into the marketing mix.
Published by Bartleby Press, the book is available for sale at Amazon - http://tinyurl.com/2l8xcc, and currently listed in the top 5000 best-sellers on Amazon and is ranked #2 in the Business Culture category.
For interviews or to receive a review copy of the book please contact Nettie Hartsock, Hartsock Communications - 512-396-1067, nettie @ nettiehartsock.com.
About Livingston Communications:
Livingston Communications is one of the leading "new public relations" agencies in the greater Washington area, serving a wide variety of companies with diverse communication programs. The company's Buzz Bin blog is regularly ranked as one of the top PR blogs in the world. Our services include marketing strategy, traditional media and analyst relations, and social media programs.