'Internet to the Wallet' Coming to the World of Sports Media
Internet communications company OYCO of Vancouver, Canada, launching new marketing initiative into sports with integrated multi-merchant loyalty card company Second Stream Marketing to generate new revenue streams for pro and amateur sports.
Vancouver, British Columbia (PRWEB) March 25, 2008 -- Internet communications company, OYCO, today announced that it is combining its one stop web communications solution with what it considers to be one of the world's best, integrated, multi-merchant cards.
The joint program, with Second Stream Marketing Inc's UGC card, will create a unique turnkey solution for professional and amateur sports clubs and organizations, offering a central communications website and new merchandising and revenue-generating opportunities.
The integrated, web-connected loyalty card can be instantly loaded with multiple values at many stores and franchises, including season tickets, team merchandising, game night specials, local restaurants, event specials, in addition to cheap long-distance and SMS messaging credits for fans and teams on the road.
OYCO provides unique aggregation of emails to any Internet-connected device such as a BlackBerry, Smartphone, laptop, PC and Mac. OYCO also provides seamless access to worldwide SMS, Instant Messaging with video chat, and VoIP, all custom-themed for any organization.
CEO, Paul Cross, said "Our web communications solution, combined with the multi-merchant UGC loyalty card which can be loaded instantly over the Internet, will bring Internet merchandising right back into the wallets of fans of sports clubs, teams and their organizations.
"This will help foster the 'fan-for-life' goal that is so important for clubs and leagues."
Second Stream specializes in the operation of multi-merchant integrated programs with multiple card technologies. The cards become season's tickets and carry team logos.
Second Stream President, David Clark-Wilson, said, "The sports market opportunity is vast. OYCO's partnership will bring an unprecedented level of communications ability between fans and their clubs from the Internet back to their wallets.
"It's like having a debit card to all your favorite shops. The Ultimate Loyalty Card processes faster than the average debit card and is far less risky than a credit card," commented Clark-Wilson.
Sales of gift and loyalty cards in the United States will rise 5 percent a year, to top $52 billion by 2012, according to market research firm Packaged Facts.
About OYCO
OYCO is based in Vancouver, British Columbia, Canada, and delivers online communications from one central place. It seamlessly consolidates multiple communications media including email, SMS messaging, Instant Messaging (IM), VoIP and video chat. OYCO uses military grade encryption by means of AES, PGP and biometric keystroke technology. www.oyco.com.
About Second Stream
Second Stream provides card programs, card services and charity card programs to cardholders and merchants that allow members, merchants and customers to earn more, save more, give more and help build stronger communities. Integrated loyalty cards can be loaded with multiple values at many locations. Card programs provide a range of user and merchant functions including reload capability, registration and balance updating, user profile recording and other customizable features. www.ugcard.com
Contact:
OYCO media relations, or Paul Cross: 1-888-690-6926
Second Stream, President David Clark-Wilson: 1-604-771-9051
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