Skin Care Products Retailer Adds Professional Mineral Makeup and Brushes

CleoaptrasChoice.com, a leader in online retail of beauty and skin care products with Dead Sea minerals, announces the addition of mineral makeup and makeup brushes designed by a professional makeup artist. Mineral makeup is quickly becoming one of the most popular makeup choices for women and Cleopatra's Choice will provide easy color selection and a makeup brush for every need.

(PRWEB) March 26, 2008 -- A simple trip to Israel to visit a friend turned into a passion for skin care products made with Dead Sea minerals. "I tried the products which are made with these minerals and I was hooked" says Sharon, the owner of CleopatrasChoice.com - a website which retails skin care products with the minerals and has now added mineral makeup and makeup brushes as well as tassi to compliment the beauty products selection. "But I still felt that something was missing and the products could be greatly improved."

So Sharon got together with an investor and a cosmetic chemist and formulated a range of skin care products which still used Dead Sea minerals at their core, but removed harmful chemical ingredients while adding various botanical extracts that are good for skin appearance and nutrition. Ingredients such as Green Tea, Aloe Vera and a range of vitamins were included in the new formulas while parabens and others were left out. The new products turned out to be a hit with the US customer base and the website has seen a growing and very loyal customer base ever since.

But I still felt that something was missing and the products could be greatly improved.

Now, due to the demand of her customers Sharon decided to add mineral makeup to the selection, primarily because it complements the range of facial care products so well. Mineral makeup works well for women who have skin dryness and sensitivity. It gives a woman who may usually get breakouts from regular makeup a chance to wear her cosmetics freely without itching, irritation or other skin complications. This is the first cosmetic product that is actually great for the skin and it provides minerals in its ingredients such as magnesium, zinc, titanium and gold. Because Sharon has seen the benefits of minerals first hand on her skin care clients she felt that adding this cosmetics line is a great way to give her clients a chance to experience minerals in their makeup as well as their skin care products. "I use the minerals myself every day and I felt that they are the best option for a woman who is looking for that 'natural' look, instead of a made up doll look" says Sharon. "I especially recommend make up made of minerals because it contains zinc which has UVA-UVB sun protection, something that is very important for women today."

In order to give her customers all the available options to applying the new cosmetics Cleopatra's Choice is also announcing a new line of professional makeup brushes that have been launched on the website. The line consists of 23 brushes, available with black or birch wood handles and contains everything from basic foundation brushes to lip brushes to eye shadow brushes. The basic brush for mineral cosmetics - the Kabuki brush is also now available on the site. A professional makeup brush set, which consists of all the 23 brushes and a leather brush case, completes the selection. Finally for the professional make up artist there is also a complete selection of makeup cases available, which was recently launched, to store and travel with her cosmetics.

Because she believes that information is the key to educated and happy customers, Sharon is also providing articles on skin care, make up and other beauty tips which are found in the "Learning Center" section of the website. Here, visitors can browse articles o topics such as "Choosing the right makeup brush for your needs", "Acne Treatment Tips" and many others having to do with skin beauty and health.

"Seeing the power of minerals in skin care first hand is very powerful and I believe that mineral cosmetics are the future of make up - therefore adding the line to our selection was a no-brainer" says Sharon.

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