Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'
Minneapolis, MN (PRWEB) April 1, 2008
Jay Conrad Levinson, the Father of Guerrilla Marketing, and Mitch Meyerson, the Founder of Guerrilla Marketing Coaching, today announced an eight-week Guerrilla Marketing crash course for small business owners facing tough economic times.
Beginning Tuesday, April 8, Levinson and Meyerson will host Guerrilla Marketing in Tough Times, an intensive eight-week training program that includes eight one-hour, interactive teleclasses with Levinson and Meyerson and eight one-hour, interactive coaching sessions with Certified Guerrilla Marketing Coaches.
The experts will share proven tactics to attract and keep new customers, unleash clear and actionable strategies, generate additional passive and active revenue streams. and develop a solid measurable system for creating sustainable results.
"Each class will incorporate a combination of rich content and interactivity designed to help small business owners sharpen their skills and fully integrate the theory and practice of Guerrilla Marketing," Meyerson said. "We'll set up accountability partner relationships, and we'll share the latest success resources for creative and profitable Guerrilla Marketing in tough times."
Levinson said marketing in a challenged economy requires knowing where to focus time and energy.
"The amazing thing about marketing during tough times is that high prices help," Levinson said. "Lower prices don't help because people with high prices get to say, 'During a rough economy the last thing you want to do is make mistakes with any money that you put out, and you can be assured by our price that you're not going to make a mistake such as you would be if you went with a lower priced product or service.'"
In addition to coaching from Levinson and Meyerson, seven Guerrilla Marketing Coaches will share a treasure-trove of marketing tactics complete with action steps to help small business owners weather the most rugged times.
Featured coaches include Al Lautenslager, author of Guerrilla Marketing In 30 Days, PR Expert Leslie Hamp, Advertising Expert Holly George, Sales Expert Sheldon Snodgrass, World Champion Speaker Craig Valentine, Wealth and Attitude Expert Blaine Oelkers, and Leadership Expert Bea Fields.
Jay Conrad Levinson has shown business owners across the globe how to effectively market their businesses even on a shoestring budget since 1983. He has helped businesses pull through tough economic times, and has shown them exactly how to become more prosperous and more successful than their competition because he knows exactly what it takes to run a business at a profit. Levinson is the author of the best-selling marketing series in history, Guerrilla Marketing, which is published in 46 languages and is required reading in MBA programs worldwide.
Mitch Meyerson has personally trained and certified more than 230 Guerrilla Marketing Coaches throughout the world. He is the author of eight books including Mastering Online Marketing, Success Secrets of the Online Marketing Superstars, Guerrilla Marketing On The Front Lines and Six Keys To Creating The Life You Desire. He is co-creator of the Product Factory, Traffic School and Master Business Building Club as well as being famed as one of the top coaches and consultants in the dynamic Internet market. His books have sold in 24 languages and he has been a featured expert on Oprah.
To discover how to earn money in a rough economy, log on to Guerrilla Marketing Main Event. Early bird registration begins today.