Atlanta, GA (PRWEB) April 9, 2008
BrightWave Marketing won the prestigious Atlanta Marketer of the Year (AMY) Award in the E-mail Marketing -- e-Commerce E-mail Program category for its remarketing campaign on behalf of long time client, CoreNet Global. The event took place March 27 at the Fox Theatre in Atlanta, GA.
BrightWave Marketing (http://www.BrightWaveMarketing.com), an award winning email services firm specializing in the strategic optimization of email programs, created and executed a remarketing Email Campaign to increase online registrations for CoreNet Global's Annual Summit. The other finalists for best email campaign were Cox Enterprises and Intercontinental Hotels.
The campaign and strategic usage of email behavior analytics led to phenomenal results, highlighted below.
Generated $119,567 in incremental revenue
ROI was $39 for every $1 spent for a 3,886% return
Achieved a 37% Open Rate and a 19% Click Though Rate
CoreNet Global, an Atlanta-based association of 7,000 corporate real estate and workplace executives has worked with BrightWave Marketing for over 5 years. Together, BrightWave Marketing and CoreNet Global have combined for highly targeted and measurable email campaigns that continue to deliver value for its members.
"BrightWave Marketing understands our business, and came to us with this campaign as a way to improve our business results," said Eric Bowles, Vice President, CoreNet Global who accepted the coveted AMY Red Pencil award. "The campaign results speak for themselves. This program has already been incorporated into all future campaigns based on the success of this program," Bowles added.
"We are honored to have been recognized by our peers with such a prestigious award," commented Simms Jenkins, CEO of BrightWave Marketing. "CoreNet Global is an ideal client and partner and is willing to embrace new ideas and concepts. The results of this innovative campaign speak to our successful collaborative partnership."
The AMY Awards is the annual awards program presented by the Atlanta chapter of the American Marketing Association. Finalist entries were selected by an independent panel of judges for the delivery of results, the impact on business objectives and the successful execution of marketing best practices.
The competition was open to corporate and agency marketing professionals in Georgia and rewards marketing programs that help build and grow businesses. With more than 130 entries submitted by more than 40 marketing and public relations agencies on behalf of 72 organizations, the 2008 edition of the AMY Awards highlighted the wealth of talent and the vibrancy of the marketing community in Georgia.
About the Atlanta Chapter of the American Marketing Association
As part of an international organization, which consists of 45,000 professional marketers in more than 100 countries, AMA Atlanta is the country's fourth largest chapter with almost 1,000 members. The Atlanta chapter is designed to provide the city's diverse marketing professionals with a network of contacts and resources, continuing education and professional advancement opportunities. Programming is divided into monthly signature luncheons, special interest group meetings, networking mixers and the annual AMY awards, during which the Atlanta Marketer of the Year will be announced. And a new mentorship program will be launched this fall--which will add to the value that is provided to members. Atlanta was named "Best in Class Chapter" for its size category and received Special Merit Awards for strong performance in the following areas: finance, member recruitment, collegiate activities. To learn more, visit http://www.ama-atlanta.com.
About BrightWave Marketing
BrightWave Marketing is an award email services firm specializing in the strategic optimization of email programs. BrightWave Marketing focuses on creating and managing exceptional strategic and tactical online acquisition and retention programs that drive revenue, cut costs and build relationships. The company specializes in the following email areas: design, database growth, strategy and campaign management as well as search marketing.
Headquartered in Atlanta, BrightWave Marketing has done work for a blue chip client roster including ACS, BellSouth, CoreNet Global, Lowe's, Sports Illustrated and Ted's Montana Grill as well as leading advertising and marketing firms. For more information, please visit http://www.BrightWaveMarketing.com or visit EmailStatCenter.com, the first centralized online repository of statistics and research specific to the email marketing industry.
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