Syndero, Inc. Announces New Executive Appointments
Leader in Consumer Products Taps Industry Veterans to Join Senior Leadership Team:
Buck Antestenis promoted to Vice President of Marketing and Pat Donohoe appointed as Vice President of Operations
San Francisco, CA (PRWEB) April 3, 2008 -- Syndero, Inc., one of today's leading online consumer products companies, has announced two key executive appointments within the senior management team.
Buck Antestenis has been promoted to the position of Vice President of Marketing. Previously serving as Vice President of Syndero's Online Marketing division, Buck's promotion to marketing head serves as an indication of the company's growth and positioning as a leader in the health and beauty category. Prior to joining Syndero, Buck served as Executive Vice President of Strategy and Customer Retention for Intelligent Beauty, Inc., where he was a founding employee and helped develop several online and offline brands.
In other positions, Antestenis served as Vice President of Marketing at Alena (a division of Intermix Media), where he was responsible for the successful launch of Hydroderm Beverly Hills. In addition, he was also Director of Marketing at LowerMyBills.com, where he oversaw Customer Acquisition efforts that helped drive the company to profitability.
Possessing over twelve years of marketing leadership experience, Antestenis also brings a deep history of marketing multiple products and services direct to consumer via online, print, radio, television, direct mail and other media channels.
According to Brad Klaus, Syndero's Chief Executive Officer and Co-Founder, "We are thrilled that Buck accepted the challenge to spearhead Syndero Marketing. His vision, expertise and passion for this category is second to none."
Pat Donohoe has been tapped as Vice President of Operations at Syndero. Donohoe brings with him a wealth of experience in the Health and Beauty arena. Prior to joining Syndero, he served as Chief Operating Officer of Anastasia Beverly Hills and as Vice President of Operations for Dermalogica, Inc. In addition to his operations background, Pat possesses a strong accounting background as well as significant experience in sales and marketing.
Donohoe previously worked as a product manager in start-up divisions within both The Walt Disney Company and Kodak, and also served as Vice President of Sales and Marketing at Affinity Internet.
Pat's career started in public accounting, as he received his CPA while at Price Waterhouse. His educational background includes a Bachelor of Arts in History and Economics/Business from UCLA and a Masters of Business Administration from Harvard Business School.
Dan Ellis, Syndero's Vice President of Corporate Strategy and Co-Founder, recently stated that "the addition of Pat to the Syndero team is a huge win for us.... we are both excited and honored that he chose to bring his talent and expertise to the Syndero organization."
About Syndero
Syndero, Inc. is one of today's leading consumer products companies headquartered in San Francisco, CA. All Syndero products are created via proprietary processes and technologies to develop truly revolutionary products and services. By leveraging "best of breed" brands and in-house marketing expertise, Syndero is able to deliver unique products direct to consumers that offer benefits in the health, beauty and educational arenas. For more information about Syndero and its portfolio of products, please visit: www.syndero.com.
For media inquiries, please contact the Syndero Public Relations Department at 415.274.7720 or at cmorris @ syndero.com.
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