Traverse, Northern Michigan's Magazine Connects Its Readers to Award-Winning Health Care
Traverse, Northern Michigan's Magazine shares Northern Michigan entries from BestDoctors.com's national list for the first time in June 2008--In June, Traverse, Northern Michigan's Magazine will provide its readers with a list of Northern Michigan doctors featured on BestDoctors.com, making Traverse the region's first magazine to provide this information. Those listed are leading specialists in their field nationally, practicing in Northern Michigan. "The issue also will impart important medical information to the public," says Jeff Smith, editor and vice president editorial at Traverse. "We'll cover some important health care news while we help our readers understand the strengths of Northern Michigan's health care."
Traverse City, MI (PRWEB) April 7, 2008 -- In June, Traverse, Northern Michigan's Magazine will provide its readers with a list of Northern Michigan doctors featured on BestDoctors.com, making Traverse the region's first magazine to provide this information. Those listed are leading specialists in their field nationally, practicing in Northern Michigan. This issue will be an unbiased, third-party source for finding medical care; it has been designed to help readers learn more about the region's newest innovations in health care and technology.
"Providing this information serves two missions for our company. Through our magazines and website we strive to assist the medical community and other businesses in reaching out to the Northern Michigan consumer," says Deborah Wyatt Fellows, president and editor in chief at Traverse. "And this is information that readers want."
"The issue also will impart important medical information to the public," says Jeff Smith, editor and vice president editorial at Traverse. "We'll cover some important health care news while we help our readers understand the strengths of Northern Michigan's health care."
Features of this issue will include:
- Best Doctors List: A list from BestDoctors.com, an international organization that compiles doctor ratings based on evaluations done by fellow physicians, that is only shared publicly through city and regional magazines. From the BestDoctors.com list, Traverse will highlight doctors living and practicing in Northern Michigan, giving readers a medical resource of the best in Northern Michigan.
- Editorial Profiles: Traverse's award-winning editorial staff will provide feature profiles on professionals at the top of the industry, along with information on up-and-coming technology and health care advancements.
- Special Advertising Directory: This issue will provide special messages from participating clinics, doctors' offices and hospitals, giving readers information they need to make informed decisions and get the best possible health care.
How will the doctors who make Traverse's "Best Docs" list be chosen? The list comes from BestDoctors.com, a doctor-rating organization that believes physicians are the most qualified to evaluate the experience and skill sets of other physicians. The Best Doctors evaluation process asks doctors this primary question: "If you or a loved one needed a doctor in your specialty, to whom would you refer them?" But the Best Doctors evaluation process goes further: every year, a new survey is sent to physicians in the BestDoctors.com database listing the names of others in their specialty. For example, cardiologists will receive ballots with the names of other cardiologists nationwide. They use the ballot to nominate other doctors whom they think should be included in the next round of voting. Since votes are submitted and tabulated over a 9-12 month period, the database is constantly updated.
Other magazine markets report great consumer interest in Best Doctors issues. 5280, a regional magazine in Denver, Colo., noted: "The Top Docs issue is a No.1 seller on hundreds of local newsstands and is the medical directory that our readers refer to again and again."
Doctors' offices, hospitals and clinics may advertise their medical practice or service in Traverse's June issue in a special section that will reach Traverse's monthly circulation of 30,000 and total readership estimated at more than 240,000. The medical community is responding positively to the opportunity to reach Northern Michigan. The deadline to advertise in this issue is approaching fast. If any interested party would like to participate in this issue, please contact Traverse's sales director, Jan Chapman at 231.941.6538.
As part of the Best Docs issue, Traverse will also recognize the medical community with a special reception and issue launch party. Professional Clinical Research, FIM Group and Integrity Medical are sponsoring the event, which will be held mid-May at Lobdell's, located in Traverse City's Hagerty Center.
About Prism Publications, Inc.
Prism Publications, Inc., founded in 1981 by Deborah Wyatt Fellows, publishes Traverse, Northern Michigan's Magazine, Northern Home & Cottage and Destination Northern Michigan, a Northern Michigan travel guide, in addition to several other print and online publications. Traverse and its staff have won more than a dozen national and international awards for excellence, including most recently "Magazine of the Year" from the International Regional Magazine Association and a 2007 silver award for general excellence from the City and Regional Magazine Association. Prism has also published Reflections of a Life Up North, a coffee-table book of stunning photography from Traverse paired with a collection of Fellows's columns, which was expanded and reprinted in 2007. Prism Publications is also a proud sponsor of many events including the Cottage & Lakefront Living Show, the Michigan Log & Timber Expo, The Epicurean Classic and the National Cherry Festival's Cherries D'Vine event. The privately held company is headquartered in Traverse City, Mich. For more information, visit traversemagazine.com or call (231) 941-8174.
About Professional Clinical Research
Professional Clinical Research conducts, staffs, and supports research studies that are provided from pharmaceutical companies. They partner with participating doctors to execute these important studies at the doctor's office. Professional Clinical Research is looking for practices that want to become a research site. The doctor has an opportunity to collect a lot of valuable patient information from lab work and tests. Patients love the studies and they typically receive benefits from the pharmaceuticals that improve the quality of their life. Call Marilyn Wilmot at 231-846-0322
About Integrity Medical
Integrity Medical provides comprehensive financial and medical management services with many unique benefits. With more than 14 years of experience, we offer a wide range of practice development, recuperations, billing, coding, insurance eligibility and auditing expertise tailored to fit your medical facility's needs. We are specialized and educated in all practical aspects of the medical profession, including solo physician and multi physician practices, clinical patient care, emergency department patient care, inpatient/outpatient hospital care, as well as many other specialties. We have complimented this practical experience with national certifications and continued education to keep abreast of the latest regulatory changes. Integrity Medical helps you solve medical insurance billing, coding, employment and financial challenges with rapid response to the ever-changing medical environment, resulting in bottom line savings. Call Tammy Lueck-Cnossen at 231-995-4902. Additional information is available at integritymms.com
About Financial & Investment Management Group, Ltd.
FIM Group has been assisting clients in achieving financial success for more than 24 years. As a pioneer in the fee-only wealth advisory industry, FIM Group currently manages in excess of $650 million in client assets. With a team of over 35 professionals dedicated to making the client experience as rewarding and fulfilling as possible, FIM Group is one of the largest independent investment managers in Northern Michigan. Additional Information is available at fimg.net
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