PETA's Campaign Against Burberry Through Online Game Proves Successful
Game Featuring "Animal Avengers" Storming Burberry HQ, Gains Popularity amongst Youth
(PRWEB) April 8, 2008 -- PETA has taken a different approach to its anti-fur campaign against leading clothing retailers by launching an online game. The game called "Bloody Burberry" has been released on FreeOnlineGames.com to reach out to the youth.
In the game, a player can choose an "Animal Avenger" and start the first level where the character runs around a Burberry store spraying all the fur clothing with blood!
According to statistics, PETA will be able to take their message to an extra 500,000 people with their game on FreeOnlineGames.com.
Alexia of Peta.org.uk says, "We hope to create awareness among the youngsters with this game idea. We appreciate the support of FreeOnlineGames.com for their free promotion which otherwise would've cost us $20,000".
"FreeOnlineGames.com users hailed our decision to support PETA. We've got a lot of positive feedback for this game and the message it conveys." says Khayam Iftikhar, CEO of FreeOnlineGames.com.
You too can join the cause by going to Bloody-Burberry.FreeOnlineGames.com
PETA, People for the Ethical Treatment of Animals (PETA), with more than 1.8 million members and supporters, is the largest animal rights organization in the world.
FreeOnlineGames.com with over 1 million daily users is one of the biggest free casual games site around.
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