CameronWeeks Public Relations Brings Equity Barters Back in Vogue
CameronWeeks, the Texas-based technology PR firm, is vetting startups throughout the United States as contenders for equity barter to help new companies enter the marketplace while conserving cash.
(PRWEB) April 7, 2008 -- CameronWeeks Public Relations, the only PR firm for complex technologies and industries to offer 100 percent senior-level representation, today announced that it is currently evaluating technology companies for equity barters. Instead of being paid fully in cash for its public relations services, CameronWeeks is willing to take some of its fees in the form of equity. The agency is interested in companies in the life sciences, which include biotech and medical devices, health tech, software, IT and green technology industries.
In today's market, early-stage companies, whether bootstrapped or venture funded, are challenged to bring their complex technologies to market quickly and cost-effectively. Bartering for essential services allows them to become more efficient with limited resources while planning for long-term success. For those organizations seeking funding, public relations services can also be utilized to develop communications strategies for reaching potential investors.
"Public relations should not be considered an afterthought for new companies and technologies," said Patti D. Hill, CEO / Founder, CameronWeeks Public Relations. "PR initiatives should be engaged when a product reaches advanced alpha in order to build strategic visibility without losing precious time. Companies that don't proactively tell their story will find themselves under radar and, with many burgeoning technologies, first to market is critical."
Continued Hill, "Bartering for these essential services is an excellent way to preserve capital and enable small or start-up companies to focus on perfecting their technologies and growing their businesses."
Bartering is not only a complement to sophisticated marketplace economies but also a means of survival in declining economies. According to the U.S. Department of Commerce, bartering accounts for nearly 30 percent of the world's total business. In the United States alone, over 250,000 businesses actively use organized barter to supplement their monetary transactions.
CameronWeeks will utilize a strategic evaluation framework when selecting barter companies that includes vetting the management team, market opportunity, and the product/value proposition to its intended audiences. The agency will also heavily consider the technology differentiation or business model differentiation.
About CameronWeeks Public Relations
CameronWeeks Public Relations is the only firm that provides 100% senior-level public relations representation for complex technologies and industries. Combining a sophisticated understanding of business issues and with proven public relations practices, CameronWeeks' elite PR practitioners capably develop strategies and campaigns and implement tactics for emerging, established, and rapidly expanding organizations throughout the world. As a non sector-specific agency, CameronWeeks is the premium PR agency for an array of complex technologies and industries, including biotechnology, finance, economic development, IT, nanotechnology, and software. For additional information, visit www.cameronweeks.com.
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