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Toyota Environmental Protection Aid Program for China's Youth Hands Out Awards

TOYOTA MOTOR CORPORATION (TMC) announced today on its website http://www.toyota-media.com that the Central Committee of the Communist Youth League of China (Chinese Communist Youth League - CCYL), the All-China Youth Federation (ACYF) and TMC handed out today the 2007* awards for the Toyota Environmental Protection Aid Program for China's Youth at a ceremony held at the Great Hall of the People in Beijing.

Brussels, Belgium (PRWEB) April 10, 2008 -- A total of approximately 150 people attended the awards ceremony, including ACYF executives, Chinese government officials and Toyota representatives.

TMC Senior Managing Director Akira Sasaki, who oversees Toyota's operations in China, said in his address to the attendees: "The wonderful projects of the awardees are expected to contribute greatly to environmental protection in China."

This year's awards were presented under the theme: "Everyone's world, everyone's responsibility". More than 270 proposals were submitted from across China, of which the panel, comprised of Chinese experts on environmental protection and journalists specializing in environmental topics, selected one proposal to receive the Toyota Special Award, 10 proposals to receive special support and 20 proposals to receive a special commendation. Award winners receive grants for their environmental protection activities and are given the opportunity to travel to Japan on a study trip. TMC has provided 3.5 million Chinese yuan (approximately 50 million yen) for each year, for the past three years.

The Toyota Special Award went to a project being carried out at 100 model schools and their surrounding communities designated by the Beijing Academy of Educational Sciences. The project involves the conducting of educational activities for energy conservation and emissions reductions and efforts to raise awareness of environmental problems.

The function of the Toyota Environmental Protection Aid Program for China's Youth, which was jointly established by the ACYF, the CCYL and TMC in July 2005, is to solicit written proposals for environmental protection activities from China's youth and to offer support to the best proposals. Toyota has continued to conduct social contribution activities throughout the world, focusing on the three areas of environmental protection, traffic safety and human resources development. For environmental protection in China, in addition to the Toyota Environmental Protection Aid Program for China's Youth, Toyota is implementing afforestation programs to combat desertification. Meanwhile, in the area of traffic safety, Toyota conducts traffic-safety educational events for the general public in collaboration with the Chinese Ministry of Public Security. Further, in order to promote human resources development, Toyota has established the Toyota Study Assistance Fund and a research center in collaboration with the School of Public Policy & Management at Tsinghua University. Toyota aims to be a good corporate citizen and plans to continue contributing to Chinese society.

*Unless noted otherwise, the year mentioned is the fiscal year from April 1, 2007 to March 31, 2008.

http://www.toyota-media.com/ is exclusively reserved for media professionals, and contains information on Toyota & Lexus business activities and products, environmental solutions & technology, how to get in touch with us and much more.

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Paul Nolasco
Toyota Motor Europe
32 3-3817-9161
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