Adidas launched it’s latest campaign ‘Originals’ Video Series Featuring Street Games, World Famous DJ and the Evolution of the Company
New ‘Originals’ videos from adidas recently hit the web, showcasing the company’s originator Adi Dassler, mix master DJ Theo Parrish, ‘Street Games’, and much more.
(PRWEB) April 23, 2008 -– Four new “Originals” videos by adidas were recently released on the web as part of an online marketing campaign geared towards young men and women. The fifth film to be released 1//5/2008 called “Grun” focuses on how people can add nature to the city. The short films focus around creativity and athleticism found in everyday city life.
Fifty meter hurdle ducking, café ping pong, beach umbrella javelin and street fencing are just a few events talking place in the midst of metropolitan life in “Original Games.” Taking their cue from various Olympic sports, a group of young athletes makes use of their urban surroundings for multiple street sporting events featured in the short film.
Inner-city living also lends to the musical masterpieces of house and dance music master DJ Theo Parrish, who mixes his way through the Detroit streets, picking up sounds for his world famous grooves in “Sounds of the City.” In the “Originals” film, Parrish briefly describes how he transforms noise from the subway, industrial machines, car engines, sports events, and other urban clatter into beats, melody and eventually music.
Also perusing the streets is Amelie, a 21-year-old photographer living in Germany. Viewers take a pictorial journey around Berlin through Amelie’s eyes in “Handbags for Feet.” From morning to night, Amelie cruises in her bike around the city, snapping photos of attention-grabbing architecture, appealing street scenes, and road corners, in the end collapsing into bed only to begin again the next days.
Clay animation helps narrate the history of sports apparel manufacturer adidas in “The Story of Adi Dassler.” Since the 1954 German World Cup triumph, German shoemaker Adi Dassler has influenced nearly every sphere of sports with his revolutionary adidas footwear. “The Story of Adi Dassler” recounts how the simple three stripes came into existence, from Adi’s revolutionary boxing boots to his signature tennis shoes.
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