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Griffin Capital Corporation Leverages Sponsor Advantage™ The Asset Manager, Product Sponsor and Financial Distributor Solution for SalesLogix™

Griffin Capital Corporation has leveraged Sponsor Advantage to keep track of it's broker/dealers, registered reps and investors in providing an exceptional level of customer service to their customers.

Dallas, TX (PRWEB) April 30, 2008 -- Griffin Capital Corporation, a privately-owned real estate investment company specializing in the acquisition, financing and ownership of institutional-quality properties, and Ascendix Technologies, the publishers of Sponsor Advantage™ a CRM solution, announced today that it has implemented Sponsor Advantage™ to provide a better level of service to their investors, broker/dealers and registered reps. The system will track the investor closing process, add advanced investor functionality, integrate with FedEx, and provide more timely reporting to broker/dealers, registered reps, and investors, in addition to managing the acquisitions of properties.

Griffin Capital Corporation has leveraged Sponsor Advantage to keep track of it's broker/dealers, registered reps and investors in providing an exceptional level of customer service to their customers.

We knew we found the right solution and that Ascendix was the right partner. We are very enthusiastic about taking the next step at Griffin, and I am confident that our combined efforts will prove to be successful and beneficial.
"We are confident that the added functionality to Sponsor Advantage™ will result in more effective communication with our broker/dealer network and investors," said Kevin Shields, President of Griffin Capital Corporation. "With these new capabilities, we will be more efficient in disseminating information to our clients and establishing a service level that will continue to further differentiate us in this highly competitive marketplace."

"After strategizing with Ascendix Technologies, it became increasingly evident that the added functionality to Sponsor Advantage™ would allow us to provide the best level of service to our investors and broker/dealer network," said Joseph Miller, CFO of Griffin Capital Corporation. "We knew we found the right solution and that Ascendix was the right partner. We are very enthusiastic about taking the next step at Griffin, and I am confident that our combined efforts will prove to be successful and beneficial."

"We look forward to working with Griffin Capital Corporation," said Wes Snow, President of Ascendix Technologies. "It is our goal to help them gain efficiencies and ultimately increase profitability with the delivery of Sponsor Advantage™."

About Griffin Capital Corporation Griffin Capital Corporation: ("Griffin") is a privately-owned real estate investment company specializing in the acquisition, financing and ownership of institutional-quality property. Led by senior executives, each with two decades or more of real estate experience collectively encompassing over $14 billion of transaction value and more than 500 transactions, Griffin currently owns and manages a portfolio of 8.4 million square feet of space located in 12 states. Griffin is headquartered in Los Angeles and has an office in Chicago, IL.

About Sponsor Advantage™:
Sponsor Advantage™ is a specialized CRM solution for asset managers, product sponsors and distributors who use inside and outside wholesalers to market and sell their products to broker/dealers and financial planners in a highly competitive market. For more information on CRM, please visit Ascendix on the web at www.ascendix.com or contact us at 1-888-Find-CRM.

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Marissa Padilla
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