Raceway Media, LLC Appoints New Director of Strategic Alliances

Raceway Media, LLC, a multimedia publishing firm serving the racing and performance enthusiast industries, announces the appointment of Mads C. Buck as Director, Strategic Alliances.

North Adams, MA (PRWEB) May 18, 2008 -- Buck brings over 20 years of sales and management experience in the automotive publishing market to his new position at Raceway Media, LLC. In his new role, Buck will direct national sponsorship sales, manage the company's sponsorship assets and ensure the maximization of sponsors' return on investment.

"Buck's extensive experience in advertising and automotive publishing will be a valuable asset as we continue to expand into new markets and create new alliances throughout the industry," said Osmin Alvarez, CEO of Raceway Media, LLC.

Buck comes to Raceway Media, LLC from Hemmings Publishing Co., where he was Director of Sales for multiple Hemmings publications, including Hemmings Motor News, Hemmings Muscle Machines, Hemmings Classic Cars and Hemmings.com. Buck also brings experience from his past position as Group Director/Associate Publisher for the Enthusiast Division of Primedia Inc. International Performance Group. Buck is a graduate of Fort Lewis College in Durango, Colorado.

About Raceway Media, LLC:
Raceway Media, LLC, a Boxcar Media, LLC Company, is a multimedia publishing firm serving the racing and performance enthusiast industries. It is a free 'one-stop shop' for those looking to buy, sell, trade, entertain or interact with people throughout the automotive and motorcycle racing and performance communities.

The company's holdings include RacingJunk.com and MotorcycleAds.com, which together receive more than 70 million page views per month and have more than 280,000 members. Raceway Media also owns BoatingJunk.com, MuscleCarJunk.com, RacingJunkRides.com, RJRaceSpace.com and the soon to be launched CollectorCarNation.com.

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