White Paper Presents Statistics and Best Practices for Connecting Web, Mobile and Digital Out-of-Home Channels

Report measures the efficacy of integrating mobile marketing, out-of-home digital signage and social networks in terms of both brands and consumers

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Making the Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates from the Connected Class

Cambridge, MA (Vocus) June 9, 2008

LocaModa CEO Stephen Randall today announced that he has published a White Paper that uncovers the widely varying and often misunderstood claims of mobile marketing companies and proposes an integrated solution based on the New Media Triad of web, mobile, and out-of-home. The paper, entitled "Making the Most of Mobile Marketing: Leveraging Mobile and Social Networks to Amplify Response Rates from the Connected Class," tracks the advantages of an interactive, user-controlled model over a traditional broadcast model, paying particular attention to the shift from impression-based to expression-based campaigns, while also measuring metrics for localization and socialization of digital networks.

The paper is available for download free of charge.

About LocaModa
LocaModa connects people and places. Our social platform enables people to access and control media in their favorite places online and off, bringing location experiences to the web and web experiences to locations. We connect locations from bars and cafes to colleges, public spaces and conferences. LocaModa Inc. is a privately held company, incorporated in Delaware, headquartered in Massachusetts and founded by Stephen Randall, a former EVP/Founder of Symbian. True to its global vision, LocaModa is internationally backed by Dace Ventures in USA, Mahindra Group in India and Sumitomo Corporation of Japan, via its US-based strategic investing arm, PresidioSTX.

Additional information can be found at http://www.locamoda.com

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