The "Antimal House" Ant Farm Takes a Family Favorite into the Next Generation

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With the launch of its new website, "Antimal House" introduces its new line of sports & lifestyle-themed ant gel habitats.

SurfAnts

Everyone's first reaction when they see this new themed gel ant habitat is, WOW, I'll take one!

Corona del Mar, CA The traditional ant farm has been reinvented for today's eager-to-learn, yet hard-to-please generation. Antimal House LLC has announced the launch of its toy and novelty line of "Antimal House" themed gel ant habitats. Young and old alike are encouraged to visit the company's website, http://www.antimalhouse.com, to discover this new take on a timeless classic. According to Greg Burns, co-owner of Antimal House LLC,"Everyone's first reaction when they see this new themed gel ant habitat is, WOW, I'll take one!". The site highlights the latest product releases, which include "SurfAnts", "SnoAnts", "MutAnts", as well as the much anticipated "BeerAnts". Plans are also underway to introduce "ArmyAnts", which will be available in the fall.

Going beyond the typical toy/novelty experience, these themed, gel-filled displays cross several retail categories and demographic segments. The displays feature a unique lighting design, which makes the clear gel seem to glow. Visitors to the website site can watch time-lapse videos of the ants frenetically tunneling through the clear gel material, depositing the excavated "foam" back on the surface as they create unexpected, one-of-a-kind designs. As a result, each display becomes a living sculpture, providing on-going entertainment for kids and adults alike. They are perfect for the kid's bedroom, the kitchen window or on the desk at the office.

All of the company's products have been well received in test markets. The products will be made available through the website, direct marketing and select retailers in the U.S. and abroad.

Antimal House also supports charitable causes by donating a portion of profits to social and environmental organizations like Habitat for Humanity, Surf Rider Foundation and the Salvation Army.

Antimal House is a Southern California based novelty toy designer and manufacturer specializing in themed gel ant habitats (ant farms). The company produces products overseas and distributes products throughout the US and abroad via internet, direct marketing and select retailers. Inquiries can be made through the company's website.

Contact information is available at the firm's website http://www.antimalhouse.com

Antimal House LLC
3535 E. PCH #28
Corona del Mar, CA 92625
info @ antimalhouse.com

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Greg Burns
Antimal House
(949) 715-0282
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