Huntsville's First Green Development Reveals Concerns of Green Home Buyers and Developers

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The staff at the Huntsville Development, Inspiration on Green Mountain, take the time to detail the primary concerns of buyers and builders in their quest to provide Huntsville's need for the first Green Development.

This industry is ready to go from the sideline of the housing market to the mainstream

Demand for green homes is slowly growing and becoming mainstream nationally. Based on current research, there seems to be three primary motivators driving demand for green homes: 1) environmental responsibility, 2) saving energy, and 3) improved health benefits. More than 36% of home buyers stated one of these three factors as part of their overall decision making in choosing a new home. Green housing is also trending toward more compact higher density developments to reduce vehicle use. This of course is a natural trend with rising fuel costs

Going green is a new cliché everyone is buzzing about, but there is much more to it. Many people think of improved energy efficiency with insulation, hvac systems, and new windows. For example, one writer recently mentioned planting a thermal tree next to his house. It can help your home stay cool from the hot summer sun and break the harsh winter winds. Green construction standards have so many more variables like ways to recycle water from your laundry, solar water heaters, and other specific construction standards. Green housing is defined as homes containing 3 to 5 features of these NAHB Green Standards: 1) Energy Efficiency, 2) Indoor Air Quality, 3) Water Efficiency, 4) Resource Efficiency, and 5) Site Management.

"This industry is ready to go from the sideline of the housing market to the mainstream", stated Bob Spence of Love Development. Spence is a managing partner of Love Development. Spence explained how they have been working with the city of Huntsville Alabama for two years toward pre-planning and development of Inspiration On Green Mountain. Inspiration will be a one of a kind project in the Huntsville Alabama real estate market. This Huntsville Green development will address a large portion of the NAHB Green Standards. "We feel that saving the trees through site management is a very important feature", Spence said. They are also establishing green standards in their homes for energy efficiency and indoor air quality.

A development must have a sustainable approach. It may be a PUD (planned unit development) or TND (traditional neighborhood development. In all forms of Green development land use, site planning and building are all very important. In the planning process land-use must be given top priority if things are to be done in an environmentally sound way.

There has been a fear in the construction industry that Green Building will mean delays and higher costs. Developers mention these as their greatest concerns. Until now there hasn't been a strong market for the average developer because the Green buyer has not been an average buyer. Developers can produce cost effective Green Homes.

Buyers understand the growing need of being environmentally conscious. This awareness means we will see significant change in the lifestyle of each Americans. Recycling water, transportation, heating/cooling, and overall fuel usage are becoming issues we must deal with now, not in the future. Green Homes are a great start but not the end.

For more information about Inspiration on Green Mountain and Huntsville's first NAHB Green Certified Development , Contact Bob Spence at (256) 883-6234 or visit their website @

This press release was provided by Pearl Marketing Solutions. Pearl Marketing Solutions provides services to many industries including Alabama Beauty Care.

For more information about marketing solutions contact:
Bryan Pearl


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