High-Profile Team Tapped to lead Major Relaunch and Redesign of 02138 Magazine

Lifestyle Magazine for Harvard Alumni Enlists George Lois, Luke Hayman, Jamie Hooper, and David Blum for Winter 2008 Revamp. http://www.02138mag.com http://www.manhattanmedia.com

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New York (PRWEB) July 18, 2008 -

– A quartet of publishing industry leaders, including George Lois, Luke Hayman, Jamie Hooper, and David Blum, have been tapped to lead a major re-launch and redesign of 02138, the luxury lifestyle magazine for Harvard alumni.

Manhattan Media, which publishes AVENUE, New York Family, and several weekly and monthly newspapers, acquired the bi-monthly 02138 from Atlantic Media and co-founders Bom Kim and Daniel Loss in May 2008.

Aiming to sharpen its editorial coverage and enhance its appeal to Harvard alumni, the company has recruited some of the biggest names in the publishing world, including Luke Hayman, who will oversee the redesign of the magazine, and the legendary George Lois, who will create the cover for the winter 2008 re-launch issue showcasing the Harvard 100, the magazine’s annual ranking of the top 100 living alumni.

Lois was the creative force behind the pioneering Esquire Magazine covers of the 1960s and early 1970s and is currently the subject of a retrospective exhibit at the Museum of Modern Art. Hayman has been responsible for many of the most noted magazine redesigns in recent years, including TIME magazine and The Advocate in 2007, and New York magazine, which earned him a National Magazine Award for excellence in magazine design in 2006. He is a partner at Pentagram.

Leading the masthead at 02138 will be Jamie Hooper and David Blum, who will serve as publisher/CEO and editor-in-chief, respectively.

A publishing veteran with 18 years of experience, Jamie has held management positions at The New Yorker, Maxim, Giant and Modern Luxury. As the Group Publisher and one of the original employees of Maxim, Hooper helped build one of the most successful publishing franchises of the last decade. He left Maxim in 2004 to create GIANT magazine, which he sold in 2006.

Blum was, most recently, the editor-in-chief of the New York Press. He began his career as a staff reporter for The Wall Street Journal, and has been the editor-in-chief of The Village Voice, a writer and editor at The New York Times Magazine, and a contributing editor at New York and Esquire magazines.

“Our goal was to create a team on par with 02138’s readers – smart, prestigious, influential, and not afraid to rock the boat,” said Tom Allon, president and CEO of Manhattan Media. “George, Luke, Jamie, and David share our vision for making 02138 a must-read of the Harvard alumni who are shaping the future of politics, business, the arts, and so much more.”

Blum will be succeeded at New York Press by Jerry Portwood, who was previously managing editor of the newspaper. Prior to joining the newspaper in February 2006, Portwood was an editor and writer at the Atlanta alternative newsweekly, Creative Loafing.

About 02138

02138 is a luxury lifestyle magazine for an exclusive community of highly educated, influential and wealthy readers - Harvard alumni. Named for the zip code for their alma mater, it is a magazine for Harvard, but not by Harvard. Stylish and sophisticated, intelligent and irreverent, 02138 engages the interests and passions of this most coveted audience. For more information, go to http://www.02138mag.com.

About Manhattan Media

Manhattan Media is a leading community publisher. It owns magazines, newspapers, websites and live events in New York City and Albany, New York. For more information, go to http://www.manhattanmedia.com.

Patrick Kowalczyk, patrick@pkpr.com

Scott Piro, scott@pkpr.com

PKPR, 212.627.8098

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