We've thrown out the rule book in mixology and have embraced creativity on an entirely new scale
New York, NY (PRWEB) August 5, 2008
Grand Marnier® has teamed up with international pastry stars François Payard and Nicolas Boussin to release the first luxury Grand Marnier® Cocktail Macaroons, inspired by four signature Grand Marnier® cocktails: the Grand Cosmo, the Grand Margarita, the Grand Mojito and the Orange Crush. As of mid-September, 2008, the Cocktail Macaroons will be available for purchase exclusively at Payard Pâtisserie & Bistro in New York and for national holiday gift shipment at http://www.payard.com.
"I am thrilled to be part of this marriage between pastry and mixology," says François Payard, a third generation Pâtissier, and Owner of Payard Pâtisserie & Bistro in New York, Las Vegas, Japan and Brazil. "Like a luxury cocktail, the macaroon is a delicacy, an art form renowned for its sublime flavor, vivid color and unique texture. Grand Marnier® has long been a treasured ingredient to my trade, but the incorporation of the cocktail element is something completely new which we are proud to debut."
Host of the trend-setting Mixology Summit each year, Grand Marnier® is at the forefront of exploring inspired new forms in cocktails (sometimes termed 'molecular mixology'). The Grand Marnier® Cocktail Macaroon is an edible cocktail; the external pastry acts like the garnish to complement the specific flavor notes and ingredients associated with each drink, while the interior cocktail gelée made from Grand Marnier® and other spirits releases the essence of the drink in a unique, unexpected way.
"We've thrown out the rule book in mixology and have embraced creativity on an entirely new scale," states Juan C. Iglesias, Business Director Grand Marnier Group/Moët Hennessy USA. "The Cocktail Macaroon delivers the fine character of a Grand Marnier® cocktail in a stylish, original way which both epicureans and cocktail connoisseurs can enjoy."
With each box of macaroons, Grand Marnier® will provide the consumer with the drink recipes which inspired the Cocktail Macaroons. The macaroons come in four flavors - the Grand Cosmo, the Grand Margarita, the Grand Mojito and the Orange Crush - and can be purchased at Payard Pâtisserie & Bistro in New York or in a gift box featuring all four types for $18.00. The pastry recipes were created by François Payard and Grand Marnier® Epicurean Ambassador Nicolas Boussin (Meilleur Ouvrier de France, France's highest honor for craftspeople), who worked with Grand Marnier® Mixologists. The luxury gift box was specially designed in France, and includes custom inserts to protect each individual macaroon from breakage in shipment. Each Cocktail Macaroon contains a minimal amount of alcohol and you must be 21 years or older to purchase. For information about ordering, please contact Payard Pâtisserie & Bistro at http://www.payard.com.
For more information please contact Helen Gregory or Rebekah Polster, 718-403-0097, email info @ hgmarketing.net.
About Grand Marnier®:
Created in 1880 by Louis-Alexandre Marnier-Lapostolle, Grand Marnier® is the flagship liqueur of the House of Grand Marnier®: the world's most premium orange liqueur. A blend of exotic bitter oranges and the finest Cognac, Grand Marnier® relies on a secret recipe passed down through six generations of the Marnier Lapostolle family. Grand Marnier® is the base ingredient of many inspired cocktail creations, and is also enjoyed on-the-rocks and neat. Exclusively imported by Moët Hennessy USA, Grand Marnier® retails at $38.00 per 750-ml bottle, and is also available in two higher marques: the Grand Marnier® Cuvée du Centenaire ($155.00) and the Grand Marnier® Cuvée du Cent Cinquantenaire ($240.00). Visit http://www.GrandMarnier.com for more information.