Buckle Up! The Canadian Version of the Emmy-Winning Series Cash Cab Premieres Sept. 10 on Discovery Channel

Welcome to the cab that pays you for the ride! Already a hit in the U.S. and around the world, Discovery Channel Canada announced today that the Canadian version of the Emmy Award-winning series Cash Cab will premiere on Wednesday, Sept. 10 at 8 p.m. ET/10 p.m. PT on Discovery Channel and Friday, Sept. 12 at 8 p.m. ET/5 p.m. PT on Discovery HD.

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The game show format is new territory for us, but we are certain that our viewers are going to love Cash Cab

Toronto, ON (PRWEB) September 8, 2008

Welcome to the cab that pays you for the ride! Already a hit in the U.S. and around the world, Discovery Channel Canada announced today that the Canadian version of the Emmy Award-winning series Cash Cab will premiere on Wednesday, Sept. 10 at 8 p.m. ET/10 p.m. PT on Discovery Channel and Friday, Sept. 12 at 8 p.m. ET/5 p.m. PT on Discovery HD. Hosted by Canadian comedian Adam Growe (Comedy Now!, Shades of Black: The Conrad Black Story), this original Canadian series represents Discovery Channel Canada's first foray into game show programming.

**Media Note** - Download photography from Cash Cab online at http://www.ctvmedia.ca/discovery.

Cash Cab is modeled on the worldwide hit format of the same name. Since the original series premiered in the U.K. in 2005, it has become an international hit. In June, Cash Cab (U.S.) won the 2008 Daytime Emmy Award for Outstanding Game show - beating out The Price is Right and Jeopardy. Currently the series is available throughout Europe, South America, Australia, New Zealand, Israel, Indonesia and Japan.

"The game show format is new territory for us, but we are certain that our viewers are going to love Cash Cab," said Ken MacDonald, Vice-President of Programming for Discovery Channel. "This international success story delivers exactly what our viewers have come to expect from Discovery Channel including programming that is informative yet entertaining."

As unsuspecting patrons hop in the cab and buckle up, the lights come on and Growe - initially posing as a regular cabbie - fills the surprised contestant in on the rules of the game. The Cash Cab will take them all the way to their destination and en route Growe will ask them trivia questions regarding science, nature and technology. The questions grow progressively more challenging with each correct answer earning a cash award. The harder the question, the more money it's worth - but beware of incorrect answers! A wrong answer earns a strike - and after three strikes you're out and on the curb!

To avoid getting a wrong answer contestants have the opportunity to use either a "Street Shout Out" or a "Mobile Shout Out" where they stop strangers on the street or call a friend for help. The moment the contestant misses their third question, the Cash Cab pulls over to the side of the road and the unlucky passenger is ejected onto the sidewalk - no matter how far away they are from their intended destination!

En route, Growe uses a TELUS smartphone - such as the BlackBerry® CurveTM 8330 smartphone armed with a state of the art GPS using Google maps - to find the destinations effortlessly while keeping focused on the road and on the game!

Think you could beat the Cash Cab? Visit cashcabonline.ca and play the game from your computer! You can also take the show with you wherever you go by playing the mobile version of the online game on your smartphone. Just point your WAP browser at cashcabonline.ca! Finally, check out video clips featuring behind the scenes footage and discover what goes into the making of this unique series.

Cash Cab is produced by Castlewood Productions Inc. for Discovery Channel. Andrew Burnstein is the President and Executive Producer of Castlewood Productions. Bruce Glawson is Executive Producer for Discovery Channel, Ken MacDonald is Vice-President of programming for Discovery Channel and Paul Lewis is President and General Manager of Discovery Channel.

Discovery Channel:
Bold and leading edge, while informing and entertaining, Discovery Channel is Canada's leading source for factual programming, as it puts a new spin on exploring adventure, science and technology. This award-winning channel covers the scientific beat, from animals to the animalistic side of humanity, from the sea to space, and the latest in innovation. TV Trends and Quality (TVQ) Survey consistently ranks Discovery Channel Canada first among all English-language Canadian specialty networks for overall quality of programming. Discovery Channel is one of the first Canadian specialty channels to offer programs in HDTV and its production house, Exploration Production Inc. (EPI), continues to be internationally recognized as a producer of cutting-edge programming with distribution to more than 150 countries. The channel's Web site may be found at DiscoveryChannel.ca.

For More Information:
Alexis Hood, Communications Manager, Discovery Channel, ahood @ discovery.ca or 416.332.4426

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