The Parker Group Unveils Its New Corporate Identity Under the HealthSmart Brand

The Parker Group, Inc. is pleased to announce their new corporate identity: HealthSmart Holdings, Inc. The Parker Group was founded in 1983 by Ted Parker, Chairman and CEO. Through development and acquisitions, the company has grown into a nationwide healthcare benefits organization. In an announcement to the employees Mr. Parker said, "Our vision, as an integrated healthcare company, is to be the leading provider of innovative solutions designed to improve member health and reduce costs. As part of our goal, we strongly feel the need to rebrand our company with a common identity across all products and service lines."

(Vocus/PRWEB ) November 5, 2008 -- The Parker Group, Inc. is pleased to announce their new corporate identity: HealthSmart Holdings, Inc. The Parker Group was founded in 1983 by Ted Parker, Chairman and CEO. Through development and acquisitions, the company has grown into a nationwide healthcare benefits organization. In an announcement to the employees Mr. Parker said, "Our vision, as an integrated healthcare company, is to be the leading provider of innovative solutions designed to improve member health and reduce costs. As part of our goal, we strongly feel the need to rebrand our company with a common identity across all products and service lines."

HealthSmart logo

Our vision, as an integrated healthcare company, is to be the leading provider of innovative solutions designed to improve member health and reduce costs. As part of our goal, we strongly feel the need to rebrand our company with a common identity across all products and service lines.

Our vision, as an integrated healthcare company, is to be the leading provider of innovative solutions designed to improve member health and reduce costs. As part of our goal, we strongly feel the need to rebrand our company with a common identity across all products and service lines.

What's not changing is our extraordinary customer service. We're committed to continue giving our customers the personal attention, flexibility and reporting responsiveness that they consistently rate as second-to-none.

The companies that currently comprise and are affected by this name change are: American Administrative Group, Inc., one of the nation's largest employee benefit administrators; AmeriScript, Inc., a full-service prescription benefit manager; CareVu Corporation, an information technology provider; Free First Healthcare Clinics, providers of on-site primary care clinics; HealthSmart Preferred Care II, LP, a leading independent PPO in the Southwest U.S.; Emerald Health Network, one of the strongest PPO networks in the Midwest; the Interplan Health Group of Companies, nationally recognized PPOs; and Q-elements, Ltd., a URAC accredited, full-service care management company. Together they, along with a new small group reinsurance partnership, form the new HealthSmart.

Jim Pennington, President, added, "What's not changing is our extraordinary customer service. We're committed to continue giving our customers the personal attention, flexibility and reporting responsiveness that they consistently rate as second-to-none."

HealthSmart's goal is to change the face of healthcare — improve health and reduce costs — by developing the latest technology, utilizing a dedicated team of professionals and offering a fully-integrated inventory of wholly-owned products and services. Our flexibility allows us to custom fit services to the needs of any organization and to find the healthcare solution that is smarter than any other."

About HealthSmart:
HealthSmart, formerly known as The Parker Group, is headquartered in Irving, Texas and was founded in 1983 in Lubbock, Texas, by Ted Parker. HealthSmart brings value-driven healthcare to a nationwide client base and is comprised of distinct but synergistically linked business units within the healthcare marketplace. Today, HealthSmart manages over $3.2 billion in claims and 1,750,000 members. To learn more about HealthSmart, visit www.healthsmart.com.

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