MobileVerbs to Enable Premium SMS Voting for Zee TV USA

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MobileVerbs Inc. (http://www.mobileverbs.com), a provider of on-demand Mobile Marketing Platform, has reached an agreement with Zee TV USA Inc. (http://www.zeetvusa.com), a "flagship" ethnic entertainment channel, to enable premium SMS voting for upcoming programs. The MobileVerbs service will allow the audience to cast their vote for their favorite artist by simply sending in a SMS message. "We are excited about the opportunity to leverage the most innovative mobile marketing solution from MobileVerbs," says Jaideep Balial, Vice President and Head of Programming at Zee TV USA.

and cell phones are a convenient means for our audience to engage with our programming.

MobileVerbs Inc., a provider of on-demand Mobile Marketing Platform, has reached an agreement with Zee TV USA Inc. to enable premium SMS voting for upcoming "SA RE GA MA PA" program. Zee TV USA is a "flagship" ethnic entertainment channel, owned by Zee Telefilms Limited, a pioneer of satellite broadcasting and the broadcasting industry in India.

"SA RE GA MA PA" (the first five notes of music) is a premier music competition program from Zee TV for last 15 years. The show, from its inception has strived to promote quality singing of a varied range of music forms, in various languages and bring to their viewer all that is good in Indian music.

"We have always strived to engage our audience in helping decide the winners of SA RE GA MA PA," says Jaideep Balial, Vice President and Head of Programming at Zee TV USA, "and cell phones are a convenient means for our audience to engage with our programming." The MobileVerbs service will allow the audience to cast their vote for their favorite artist by simply sending in a SMS message. "We are excited about the opportunity to leverage the most innovative mobile marketing solution from MobileVerbs," adds Jaideep.

The audience will also be able to access additional programming content from their mobile devices as Zee TV USA expands into the mobile channel. "The real-time analytics dashboard places the audience voting results at the fingertips of programming organizers," says Parmeet Chaddha, Founder and CEO of MobileVerbs Inc. "The agreement with Zee TV is an important milestone for MobileVerbs to showcase its superior mobile marketing capabilities," claims Parmeet.

The patent-pending Situational Decision Engine within MobileVerbs platform makes mobile campaigns, such as Zee TV premium voting, relevant to the current situation of target users. For instance, the audience votes will automatically be logged by region, date, time and other parameters. Besides voting and contests, the MobileVerbs platform provides a rich suite of templates for various other kinds of mobile interactivity, such as polls, surveys, coupons, advertisements, store locators, mobile catalogs and dynamic WAP sites - all setup from the MobileVerbs campaign management tool, without any programming. The campaigns are delivered via email, SMS, MMS, Internet, or mobile web. "Our mission is to provide a self-service platform for multi-channel campaign lifecycle management - enabling marketers to launch their campaigns in a matter of minutes, not days and weeks, and at a fraction of the cost," says Parmeet.

MobileVerbs' mobile marketing solutions are available for digital marketing agencies, direct marketers, media brands, youth-focused retail brands and others.

"MobileVerbs is offering the most comprehensive mobile marketing platform … allowing marketers in a self-service mode to reach consumers at their 'point of need'," observes Parmeet.

Contact: Steve Mills (steve(at)mobileverbs.com) at MobileVerbs.

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Parmeet Chaddha
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