Aussie Green Teens Create Own Beauty Brand -- Bellaboo

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Six teen girls from Australia have managed to balance school, studies and social life with helping to create a green skin care line for teenage girls. Bellaboo is all natural, recyclable and ticks all the must-haves when it comes to what teen girls want from a skin care range. Thanks to the teen girls who helped create it, Bellaboo is a company that dedicates equal energy to teen issues as it does to brand development and marketing.

What do teen girls want when it comes to their skin? Green beauty is in and chemical-based products are so totally out, according to hot new teen beauty brand, Bellaboo (

Bellaboo is the creation of six teen girls, aged 15-19, known as the Bellaboo Crew, who have worked with mum-trepreneur, Snezna Kerekovic, to develop a skin care line that ticks all the boxes on a teen girl's beauty wish list.

Number 1 on the list -- teen girls are definitely into green. They want effective skin care but it must use natural and, where possible, organic ingredients. Teens are definitely savvy to the fact that they don't want to lather themselves in products based on chemicals. They want beauty products that are good for them and the earth.

Says Jess, 18, from the Bellaboo Crew: "I had really bad pimples and used everything under the sun. I found that many of the products I used burnt my skin, made it red and flaky and just made the problem worse. That started me thinking that this stuff can't be good for you. So, when there was a chance to help develop skin care for teen girls I jumped at the chance of having a say about what I felt was really important. Each and every girl on the Crew felt that using natural, gentle ingredients was the number one priority."

The Bellaboo Crew brainstormed, tested and trialled. The end result -- Bellaboo -- a simple 3 Step Natural Skin Care System designed to help teen girls adopt a healthy skin care regimen designed to balance, nourish and protect skin. And, as pimples are the bane of most teens' lives, they also created a super effective pimple serum that will blitz zits without causing harm or damage to the skin, plus a range of treatment masks based on yummy ingredients like chocolate, berries and a bounty of botanicals.

According to Bellaboo Founder, Snezna Kerekovic: "The girls have had a huge influence on shaping this brand. They have a say on everything -- the formulas, the packaging, our advertising and marketing. Not one decision is made without their input. This has been incredible as they are all so passionate about Bellaboo and it has been wonderful to see young girls get so involved.

"As a former beauty editor and mum, I knew that I wanted to create skin care that I would be happy for my own daughter to use. When I looked at what was out there, I couldn't think of a single brand I would recommend in terms of formulation or visual appeal. So, with the help of the Crew, we've come up with something that totally gets them. I've learnt a lot about teenagers along the way too, which will come in very handy when my own daughter hits her teens!"

Bellaboo's products are free of petrochemicals, parabens, mineral oils, animal-derived ingredients, artificial colours or fragrances. They are based on certified organic and natural ingredients and designed for teens by teens. Packaging is recyclable.

Contact: Snezna Kerekovic
+ 61 2 9816 1491

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Snezna Kerekovic
02 9817 8731
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