Mercy Corps Updates Image Management System with NetXposure

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NetXposure to help streamline the creation and use of digital content that helps raise awareness of Mercy Corps' relief efforts.

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NetXposure fit these requirements. Plus, the solution's open API enables the type of customization Mercy Corps requires, enabling localized language translation for example.

NetXposure, Inc., a leading provider of digital asset management solutions, today announced that Mercy Corps (http://www.mercycorps.org), one of the world's leading global humanitarian organization, is using NetXposure to streamline the creation, management and distribution of the organization's digital content. The new NetXposure DAM solution improves Mercy Corps' ability to utilize assets such as photographs, graphics, videos, PDFs and documents for use in Web and printed marketing programs that helps raise awareness of the organization's global relief and development efforts.

With over 3,500 staff operating in over 35 countries, Mercy Corps was seeking a robust web-based digital asset management system that could manage all of its digital content in one central repository and that was easily accessible by production specialists and field operatives located all over the world.

"As a global organization, we have unique workflow requirements. We were looking for a DAM system that was easy to use, accessible from anywhere, scalable and flexible," said Angela Murray at Mercy Corps. "NetXposure fit these requirements. Plus, the solution's open API enables the type of customization Mercy Corps requires, enabling localized language translation for example."

When fully implemented, the NetXposure DAM repository will contain tens of thousands of files, including photographs, graphics, videos, PDFs and documents. An intuitive Flex™-based user interface and advanced support for XMP metadata help Mercy Corps improve workflow efficiencies and team collaboration, both of which contribute to lower costs and improved productivity for the organization.

The NetXposure solution contains XMP Sync, a feature that automatically extracts XMP information from media files upon import into the DAM and indexes those attributes for searching and categorization. Any changes made to attributes are automatically re-written to all associated XMP metadata in the individual files, thus minimizing the effort and time required to ingest and catalog digital images.

NetXposure is an enterprise-class digital asset management solution that combines the flexibility of the Web with the responsiveness of the desktop. Re-architected as a rich Internet application utilizing Adobe AIR™ and Adobe Flex™ technologies, NetXposure version 5 now delivers an intuitively expressive user experience that runs identically in all major browsers and operating systems. It provides real-time, seamless interactivity with digital assets from virtually any application, including built-in integration with Adobe Creative Suite® 3. The result is a more efficient way to create, manage and deliver marketing assets and brand imagery while providing the rich user experience that today's marketing and creative professionals expect.

About NetXposure
NetXposure makes software products that empower organizations to efficiently create, manage, distribute and market digital content. Founded in 1995, NetXposure is headquartered in Portland, Oregon with offices in Tokyo, Japan, Bangalore, India and London, England. For more information on NetXposure's products and services please visit our website: http://www.netx.net or call (503) 499-4342.

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