Land That Job Reflects on 10 Years of Internet Change

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Hobby site celebrates 10 years of being relevant and looks back on changes in the career space over the past decade.

The very first website was created in Microsoft Publisher

This year, Land That Job celebrates its 10th anniversary. Launched in 1998, the site is far from having a household name, yet it has experienced consistent growth over the past two years and has evolved through several Internet eras. The changing times have seen the online career landscape evolve, fundamental business models change and user expectations shift.

The first product Land That Job came out with was a resume template and cover letter package. "The very first website was created in Microsoft Publisher," recalls managing partner, Malcolm Chlan. "It was a terrible piece of technology but it ran and we were quite proud because we didn't have any real technical experience. Where anyone can create a website or a blog with WYSIWYG interfaces today, not a lot of non-technical people created their own websites back then. The ones that did generally had static, limited functioning sites. We had content, a downloadable product and a payment system."

Back in the late 90's, top job sites included CareerMosaic, The Monster Board, and probably Jobs dot com. Today you see vertical job search engines like Oodle, SimplyHired and social networks like LinkedIn and Ryze. The change is in the careers business model. The old model saw job seekers register for free and had businesses pay for advertising job vacancies. The new models see free access to content and free interaction between job seekers and employers. Rather than paying for any job postings, employers can interact for free, but pay for enhanced visibility. This has benefited both employers and job seekers.

The technology changes have had a significant impact on the career marketplace. The Web 2.0 movement has seen content open up. That means more career information is more readily available in different forms. Job listings can be more easily accessed and aggregated by vertical search engines. This has made job seeking easier. Social networks have made us more connected. Not only is it easier for job seekers to connect with more people in an industry, it has made it easier to become aware of opportunities that are not necessarily advertised.

Finally as the Web 2.0 Internet has evolved and turned consumers of content into contributors and creators of content, it has become more important for people to participate in the online discussion. In doing so, people create their online footprint. Search in its many forms has become almost ubiquitous. Job seekers can expect that employers will conduct online searches for them. This creates opportunities for people to stand out and presents challenges for people that either do not have an online footprint or do not have a positive one. Lastly, that online footprint creates career and business opportunities for people merely by standing out. If your online contributions are remarkable, opportunities come to you.

While Land That Job asserts that it is important to have formal resumes, it suggests to job seekers that their informal online footprint can be their most valuable form of their resume.

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