What's New & Unique at Sierra-at-Tahoe Resort in Lake Tahoe

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Highlights Include Innovative Technology, New Green Initiatives, Affordable Value Options

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Start thinking winter because Sierra-at-Tahoe Resort® is gearing up for what the Farmer's Almanac is predicting will be an above average snow year. With an annual average of 480 inches of snow, an above average year means plenty of powder days to come. Here's what else is coming at Sierra™ Resort this winter.

New: Interactive Radar
Three new features on the Sierra-at-Tahoe Resort web site will offer guests a cutting-edge online experience and once again raise the bar for web technology in the ski industry. An interactive radar application will allow guests to see weather patterns over precise locations at Sierra Resort, differentiating between summit and base for example, and will enable eager skiers and snowboarders to follow storms in real time as the storms approach the crest of the Sierra Nevada mountains.

New: Avatars
Various avatars, or virtual characters, will guide online guests through daily conditions reports, frequently asked questions and general resort information in an audio format. Avatars add a human element to the web site and deliver information in a whimsical, interactive fashion, broadening the communication potential of the online experience.

New: Mobile Web
SierraAtTahoe.com will also debut a mobile web site catering to the growing niche of iPhone and other smartphone users. Features of the mobile web site will include a touch-screen design with live feeds reporting daily conditions, weather, news, events and more.

New: Ski this season at last year's price!
The Sierra-at-Tahoe Resort 3-Pak is one of the best deals in the ski world. You can use it any day of the season (even holidays!) and you don't have to use it three days in a row. When you compare the price to a daily ticket, the third day is essentially free. Plus, if you purchase a 3-Pak before December 15, 2008, you can ski or ride at last year's price - just $45 per day!

Story Idea: Beat the cost of skiing and snowboarding!
Sierra Resort offers plenty of other ways for families to beat the cost of skiing and snowboarding.
Double Whammy season passes are an affordable way to get on the slopes of both Sierra and Northstar Resorts all winter long. Most season pass options pay for themselves after just six visits. Shuttles from South Lake Tahoe eliminate the cost of gas to and from Sierra Resort and online specials like Learn To Ski/Ride week in early January give friends an affordable opportunity to spend time together in the mountains.

New: Sierra Pub Club
The Sierra-at-Tahoe Resort Pub Club is a special deal for loyal Sierra guests who like to sit back and enjoy a little après fun after a day skiing or riding. For $59 membership fee, guests get their own Sierra Resort beer mug for the season. Membership privileges include happy hour pricing all the time as well as a bigger beer - 24 oz. instead of the normal 21 oz. glass.

New: Facilities for Private Groups
The 360° Smokehouse BBQ, inside the Grandview Lodge, will host small, private groups this season after 3:00 p.m. Known among South Shore locals as offering some of the best BBQ food in Tahoe, the 360° Smokehouse BBQ also boasts incredible views of Lake Tahoe and a large, southern-style dining room, perfect for groups of 30 to 40 people. After filling up on pulled pork, brisket, tri-tip and fried green beans (just a few of the tasty items on the menu), guests will be able to enjoy the last run of the day down the mountain.

New: Green Membership
Environmentally conscious skiers and snowboarders can join Project: Green Sierra to become Part of the Solution. By signing the Project: Green Sierra pledge, season pass holders promise to take tangible steps toward reducing their personal impact on the environment. If 1,000 pass holders sign the Project: Green Sierra pledge, Sierra Resort will donate $1,000 to the Sacramento Tree Foundation in support of its goal to plant 5 million new trees in the region by 2025.

New: Bottle top recycling with local school kids
Sierra-at-Tahoe Resort is working with three local groups of school children to collect plastic bottle tops in exchange for a free day of skiing and snowboarding. The collected plastic tops will be recycled into new bottle tops by Aveda™ through the first ever Caps Recycling Program, developed to help combat the devastating effects of plastic cap pollution--and to increase awareness around this critical issue. The program will create plastic bottle caps for their Limited Edition Vintage Clove Shampoo from 100% recycled caps. The South Lake Tahoe Boys & Girls Club, the third grade classes at Tahoe Valley Elementary and the Tahoe Environmental Magnet School are all partnering with Sierra Resort to collect caps throughout the winter. Once their individual collection goals have been met, the children will receive a free day of skiing and snowboarding from Sierra Resort.

New: Carpooling
Building on the progress of last season's initiatives, like the Green Lot, where hybrid vehicles can park up front in Preferred Parking for free, Sierra Resort will further reduce green house gas emissions at the resort by encouraging guests to participate in the resort's no-idling policy. Sierra Resort will also offer carpooling resources at SierraAtTahoe.com to help guests connect with one another to share rides to the mountain.

New: Eco-friendly food service
Sierra Resort will begin purchasing only 100% eco-friendly disposable products for all restaurants this season, building on the effort started last season to eliminate as much waste as possible from the resort's footprint. All plates, bowls, cups and flatware will be made from renewable sources such as sugar cane, potato starch and corn resin.

New: Green Day
Also in keeping with a commitment to the environment and to the community, Sierra Resort will host "Green Day" in March - a day full of eco-focused guest activities. Similar to Customer Appreciation Day at the end of the season which benefits local sports organizations, "Green Day" will benefit local environmental organizations by donating one dollar from each lift ticket sold on this day.

StoryIdea: Family Private Lesson
Sierra-at-Tahoe Resort's Ski and Snowboard School will continue to cater to families who go on vacation to actually spend time together. The Family Private Lesson, which was immensely popular last season, offers a personalized experienced with an instructor who is specially trained to teach multiple ability levels in the same lesson. No longer do Mom and Dad say goodbye to their children in the morning, not to see them again until dinner. The Family Private Lesson enables everyone to ride the lift together while taking their line of choice down the mountain and receiving instruction on how to better carve the groomers, hit the park, launch tricks out of the Superpipe, or enjoy the gladed runs.

Story Idea: Lift accessed backcountry terrain
Just outside the boundary of Sierra-at-Tahoe Resort and accessible via the Grandview Express chairlift, Huckleberry Canyon awaits expert skiers and riders. Huckleberry Canyon is 320 acres of cornice drops, rock chutes, perfectly spaced old-growth Red Fir trees, and open bowls. The area is officially designated backcountry terrain and is lauded by Tahoe locals as some of steepest terrain in the Tahoe area. Located less than one mile from Echo Summit, the snowiest place in California as measured by the National Weather Service, Huckleberry Canyon is a powderhound's paradise.

Story Idea: Authentic California
One of the best reasons to take a ski vacation in Lake Tahoe is the sheer variety of resorts - each with their own advantages. Sierra-at-Tahoe Resort offers skiers and snowboarders a truly authentic, mom-and-pop, old school, come-as-you-are place to chill out with friends and have some good times. The quirky, easy-going attitude rings true with locals and destination visitors alike. There aren't many frills here at Sierra Resort - no fancy villages, no luxury amenities. But what we do have is tons of snow, incredible terrain and friendly smiles as far as you can see. It's the vibe that sets Sierra-at-Tahoe Resort apart and it's the pure, unrefined California winter fun that guests remember long after they've left Tahoe.

Sierra-at-Tahoe Resort: Keepίn It Real
Known for its wind-protected slopes, incredible tree skiing, family programs and parks and pipes that are among the best in the nation, Sierra Resort is a bastion of the authentic California ski experience. Easy to get to and always laid-back, Sierra-at-Tahoe Resort welcomes skiers and snowboarders to escape from everyday life and enjoy the simple pleasure of winter in the mountains.

The closest major resort to Sacramento, Sierra-at-Tahoe Resort is located just 12 miles west of Lake Tahoe and receives an annual average of 480 inches of snowfall. For more information, visit http://www.SierraAtTahoe.com or call 530.659.7453.

Media Contacts:
Kirstin A. Cattell, 530.543.3132
Jessica VanPernis, 530.562.3866


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